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WHAT A DIFFERENCE A DAY MAKES.

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BMW Upgrade Scheme.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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The Big Event Is Now On

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Meet the team

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James Platt

Head of Business
  • Years in the industry 15
  • Department BMW
  • Hobbies Golf.

Patrick Birch

Group Buyer
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising.

Arwa Middleton

Group Customer Retention Manager
  • Years in the industry 2
  • Department Group
  • Hobbies Socialising and spending time with family and friends.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 7
  • Department Group
  • Hobbies Socialising and holidays.

Paul Donegani

New Car Sales Manager
  • Years in the industry 13
  • Department BMW New
  • Hobbies Socialising.

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW New
  • Hobbies Socialising.

Jamie Bryan

New Car Sales Executive
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising.

Jon Williams

New Car Sales Executive
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Dean Hughes

New Car Sales Executive
  • Years in the industry 4
  • Department BMW New
  • Hobbies Football and socialising.

Dan Hunter

New Car Sales Executive
  • Years in the industry 4
  • Department BMW New
  • Hobbies Playing Guitar.

Sophie Hampshire

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Gym and Motorsport.

Toby Mayer

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Football.

Brandon Huxley

New Car Sales Executive
  • Years in the industry 4
  • Department BMW New
  • Hobbies Golf.

Simon Allen

Used Car Sales Manager
  • Years in the industry 18
  • Department BMW Used
  • Hobbies Football, cycling and spending time with family.

Jim Pickerill

Transaction Manager
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family and playing golf.

Jonathan Smith

Used Car Sales Executive
  • Years in the industry 26
  • Department BMW Used
  • Hobbies Football and Motocross.

David Jenkin

Used Car Sales Executive
  • Years in the industry 26
  • Department BMW Used
  • Hobbies Family and Socialising.

Jason Soden

USED CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW Used
  • Hobbies Football.

Ryan Shilton

USED CAR SALES EXECUTIVE
  • Years in the industry 15
  • Department BMW Used
  • Hobbies Motorsport, Football and Music Festivals.

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Joe Wardle

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Basketball and spending time with family.

Mark Bolton

Used Car Sales Executive
  • Years in the industry 20
  • Department BMW Used
  • Hobbies Motorsport.

Adam Hubbard

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Travelling.

Samantha Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, cooking and watching films.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

Lola Cork

Senior Aftersales Executive
  • Years in the industry 5
  • Department Service
  • Hobbies Shopping and eating out.

Kate Proud

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs.

Reegan Campion Westwood

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Cars.

DEMI DAWSON

Group Reservations Team Supervisor
  • Years in the industry 3
  • Department Service
  • Hobbies Street dancing, driving and spending time with my French Bulldog.

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Well informed and friendly staff

Service

Only due to the fact that the additional 30 mins at the time made me late for my meeting that was discussed when dropping the car in.

Service

parts delayed

Service

I was told the car was to be left for the day. I missed a phone call to say the car was ready and only realised this later in the afternoon but in the meantime no one thought to tell me even though I was in the showroom most of the day!

Service

My car came in with a fault and it didn’t cost me a penny I had a nice coffee in a relaxed atmosphere

Service

My opinion

Service

Similar to above comment

Service

service was ok, took car in first thing in the morning got to approx 4pm still no phone call to say it was ready, I had to chase up x2 to see if the car was ready for collection which it was.

Service

All items& issues not completed or resolved , after 2 days.Re visit was not followed up by service , i had to re instigate , new date not yet followed up with text confirmation. Minor point but no “to go” coffee , orange offered.

Service

Efficient and helpful.

Service

Work not finished on time even though I specifically informed MUST have it back at 5pm latest that day. Can only assume work was late being started in garage.Knight did come up with a courtesy car.

Service

Problem dealt with quickly and efficiently

Service

No issues

Service

Friendly & quick service

Service

Staff who looked after me in repairs department Christian and Sharon were very helpful and provided excellent service

Service

courtesy car booked as needed due to being mobility car, on arriving they tried parming me off with a taxi. no phone calls. when collecting i was quickly told one of my tires need monitoring and led outside with NO paperwork and that was that!!

Service

service was done correctly and clean, and in a efficient time

Service

Please refer to my comments in answer to question 1

Service

as described in question 1, poor service, poor communication,

Service

The short video sent to me showing the faults on my car prior to the MOT was a major benefit.

Service

there not enough characters on here to explain as to why i am dissatisfied

Service

Great service but I was on site 2.5 hours and was not offered a drink

Service

They phoned back when they said they would and always kept in touch whilst going through the process of buying my new car

Service

Again, no issues whatsoever

Service

Did not anticipate and was surprised to see the mileage which was added to vehicles odometer during the time it was in for service/repair. Already raised my concern with Kate in Service Department and not received a formal response.

Service

Service done on time at a reasonable priceHad to wait 1 hour for pre booked courtesy carRequested map update but not completed although told it was

Service

Knights made you feel really the centre of their “thinking” and could not do more for the customer

Service

The work was carried out quickly but the car was not washed and vacuumed when we arrived to collect as offered

Service

Service agent said exactly how & what would be done

Service

Friendly, helpful service.

Service

Please see above, nothing to fault

Service

dealt with everything very quickly and got me on my way with a loan car

Service

As above, friendly staff, nice atmosphere, lovely refreshments

Service

A very well organised service department

Service

They contacted me and ordered a taxi for me to return home and pick my car up.

Service

Pleased they picked car up and returned it which minimised the impact on my day

Service

Totally satisfied, as always a job well done by a very efficient team.

Service

Work undertaken was good. Finish of complimentary valet was excellent. Service centre experience wasn't as good as my usual BMW service centre.

Service

see above - problem not fixed, in fact got worse

Service

Rejected car twice, very poor quality first time I inspected the work and second time paint didn't match, after I was told the whole side got resprayed? This wasn't the case as second time rejected you could see where the fresh paint joined old

Service

Good communication all the way through the process

Service

Did the job on time and with good communication.

Service

I used the 2nd key which information about the car was taken, unfortunately for some reason this did not account for the correct mileage which was only noticed when I checked the paperwork before leaving. The car had to be taken back in & reset

Service

I received text reminders about my service, my car was collected from place of work, I could’ve used a courtesy car and my car was returned promptly to my place of work.

Service

I was kept up to date at all stages of the repair by Lola Cork who very professional throughout and a credit to your company.

Service

The service was carried out to a good standard. However, the service took significantly longer than the original estimate of 90 minutes. Having said this, BMW were hospitable and I was able to push on with doing work whilst waiting.

Service

I was updated regularly with progress and everything was on track. Dean tried hard to get me what I wanted and he was very consistent as well as persistent - most others would have given up. It's been a pleasure to work with him.

Service

I firmly believe that when you are given a courtesy car it should be the same brand and equal or better than your own vehicle. Whilst the Mini Clubman I had was a nice car it just felt like a toy in comparison to my own vehicle.

Service

Everything went very smoothly. The only slight grumble is that it took a little longer than stated - I have a bad back and can't sit for too long.

Service

All aspects of the service was carried out efficiently and as instructed.

Service

The dealership were pro-active in contacting me to advise that an end of warranty check for the vehicle was available and that an MOT / brake service was due. I have always found the sales and service team at the dealership to be most helpful

Service

Sanme answer as above.

Service

Service completed while I waited in the given time

Service

Service was well documented and completed thoroughly. Complimentary clean of car interior wasn't great - smears on glass and plastic on HUD, obstructed vision at times, had to clean it myself afterwards.

Service

The first person we had dealing with (Kate)was excellent. When she was off the support we had was woefull, with myself and my wife having to chase when the car would be ready. On 2 days we told tomorrow only to find it was not ready.

Service

Very friendly staff and professional.

Service

I really appreciate the collection service although this time the car was rather late in being returned. The after service wash and valet is also a nice touch.

Service

I took the vehicle in for a repair to the boot lid. In the event, the resolution they diagnosed was not in fact the answer, so they restored the vehicle to its original state as the full resolution was six times more expensive than the original.

Service

Swift and friendly service with a particularly nice courtesy car ????

Service

As mentioned above, Knight's service department have scored 10/10 every time I have used them. I couldn't fault them.

Service

As i've said my experience was great.

Service

Procedure explained and progress updates as I wait.

Service

Because Lola was absolutely brilliant and kept me informed every day of the condition of my car

Service

I could not fault any aspect of the service.

Service

Good efficient friendly service, kept informed of what was happening.

Service

An efficient approach.

Service

Fault diagnosis of faults takes several attempts. Seems like the use of “process of elimination” is over used to diagnose and rectify issues. The booking in and communication of the service desk is good. Lady on there called Katie is helpful.

Service

All aspects were of an extremely high standard. The vehicle had been washed & hoovered and was presented in such a way that it gave you “the feel good factor”.

Service

The work was done in timescales indicated and the car received a courtesy wash and vacuum

Service

You wanted to charge me £70 to replace my windscreen wipers! Thats about £50 for 10 minutes work. I know you hourly rates are high but £300 per hour?!?This has made me question what I actually get for my £260 service.

Service

As above. Faultless service. Thank you

Service

Speedy service and kept up to date with progress.

Service

Efficient service, provided with a smile and a coffee!

Service

Very happy with service

Service

Only thing that lost a star is the price.

Service

Fantastic customer service, Lola Clark goes out of her way to make things perfect.

Service

quick clean on time, reception staff were lovely, a pleasant lounge to await the return of the car, living 20 miles away I found this invaluable during the recent weather

Service

Staff looked after us well and kept us informed of what was going to happen. A courtesy car was provided for the duration of repairs to our vehicle

Service

Pleasant waiting area

Service

I was god to pick my car up at 5pm the next day, on arrival it wasn’t ready and there had been miscommunication between staff who had failed to let me know that the car wouldn’t be ready till the following day! The staff were very apologetic

Service

Excellent customer service, very friendly staff, knowledgable and most thoughtful.

Service

I went to get my car side light fix at knights bmw stoke.i had a one year warranty to the car and i have been told that what ever happen to the car if something is broken just bring it in and they will fix it.but i end up paying for it.dissappointed

Service

Following a burst tyre i had to be low loaded to Knights.The staff were most friendly and helpful.

Service

I usually use Ocean BMW service in south west.I used Knights North Staffs BMW since I visited friends and family there for short break.I felt that the service was cost effective and satisfactory for the first time use.

Service

Kept informed at all times

Service

In and out within 90 minutes brilliant

Service

Everything was easy from making the appointment to attending the showroom on the day. I was very well looked after.

Service

I've had zero issues, from the initial contact for booking my car in for work right up until I picked my car up after the works was completed the whole experience was great!!!!

Service

reasons for late return of the car was completely maid up from the car being collected from the wrong address the told it would be returned around lunch time.i then called at tea time and told it was on its way then when it arrived around 6PM

Service

everything went well

Service

The tyres were fitted quickly and the car valeted.

Service

The arrangements to collect and deliver the car, due to me being unable to drive at the time, were excellent

Service

Service advisors are excellent let down by poor workshop .

Service

no problems

Service

The service was fine with the exception of it not being cleaned.

Service

All the people in the showroom have been most helpful.

Sales

Nice people, kept in touch, very thorough and professional

Sales

Can’t really fault the service. Had to wait for the documentation of the extra products I brought, however, only a minor inconvenience.

Sales

Highly satisfied with BMW Stoke on Trent especially Lauren Keeling; please commend her.I haven’t given this area top grade as I visited BMW Tamworth prior to Stoke and received very poor service from Lewis.

Sales

Would have been completely but for delivery delay.

Sales

Friendly efficient staff

Sales

This is my 6th BMW and it's always been greatThis time it was the best due the excellent salesman Dean Hughes, he went the extra mile beyond expectations Perfect

Sales

Jason made us feel very welcome, treated us like royalty and made the whole collection experience very special

Sales

Went smooth

Sales

Loved the video I was sent the day before purchase by dan hunter, then carday was great made to really welcome and ran through everything with me and the. Had a sheet unveiling!

Sales

The whole package was brilliant. From the first meeting; to the handover; to the aftercare. Brilliant!

Sales

Cannot fault anything.

Sales

Stress free

Sales

Totally satisfied, again great experience and would definelty recommend

Sales

Enthusiastic and thorough

Sales

Really good experience

Sales

I was very satisfied with the whole experience

Sales

Everything that I requested was met punctually and the procedure for collecting my vehicle was very smooth and professional.

Sales

Knights Stoke - great dealership even if they are 220 miles away!

Sales

Had confidence in the salesperson, John Williams. He was very helpful and informative. A pleasure to do business with. I was very impressed with how he went the extra mile when I collected my first ever BMW. The personalised videos were fab!

Sales

All concerned were very helpful and keen for me to have all the relevant information for me to choose the right car

Sales

I was extremely satisfied with my experience at the BMW centre was

Sales

Have already told family and friends how helpful and smooth the whole process was could not have asked for more

Sales

Very good service, Toby the salesman that was dealing with us was great.

Sales

Very happy with the experience