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Impress with the new BMW Shadow Edition

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Knights Stoke Proud To Support The Donna Louise Trust

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The BMW Lower Emissions Allowance.

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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BMW i3 Service Inclusive

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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BMW xDRIVE.

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ROAD TAX CHANGES 01/04/2017

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What type of BMW Engine is right for you?

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Meet the team

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James Platt

Head of Business
  • Years in the company
  • Years in the industry 22
  • Department BMW
  • Hobbies Golf, Motorsport and Outdoor activities

Nick Wilson

General Sales Manager
  • Years in the company
  • Years in the industry 19
  • Department BMW Used
  • Hobbies Spending time with his family

Patrick Birch

Group Buyer
  • Years in the company
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising

Paul Donnegani

New Car Sales Manager
  • Years in the company
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising

Alex Cooper

Assistant Used Car Manager
  • Years in the company
  • Years in the industry 9
  • Department BMW Used
  • Hobbies Family and Formula 1

Peter Conway

Business Manager
  • Years in the company
  • Years in the industry 20
  • Department BMW Used
  • Hobbies Football

Antony Hine

Business Manager
  • Years in the company
  • Years in the industry 6
  • Department BMW New
  • Hobbies Football and spending time with family

Arwa Middleton

Group Customer Satisfaction Manager
  • Years in the company
  • Years in the industry 2
  • Department Group
  • Hobbies socialising and spending time with family and friends.

Tim Woodhead

New Car Sales Executive
  • Years in the company
  • Years in the industry 18
  • Department BMW New
  • Hobbies Spending time with his wife, fine dining and relaxing

Laura Gale

New Car Sales Executive
  • Years in the company
  • Years in the industry 5
  • Department BMW New
  • Hobbies Festivals, music and travelling

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the company
  • Department BMW New

Jon Williams

New Car Sales Executive
  • Years in the company
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby

Roland Holloway

New Car Sales Executive
  • Years in the company
  • Years in the industry 39
  • Department BMW New
  • Hobbies Classic cars and Football

Dean Hughes

New Car Sales Executive
  • Years in the company
  • Years in the industry 4
  • Department BMW New
  • Hobbies Football and socialising

Kerry Canavan

Used Car Sales Executive
  • Years in the company
  • Years in the industry 14
  • Department BMW Used
  • Hobbies Family, going out and travelling

Jon Smith

Used Car Sales Executive
  • Years in the company
  • Years in the industry 23
  • Department BMW Used
  • Hobbies Football, Motocross

Jim Pickerill

Used Car Sales Executive
  • Years in the company
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family, Golf

David Jenkin

Used Car Sales Executive
  • Years in the company
  • Department BMW Used
  • Hobbies Family and Socialising

Chris Loynton

USED CAR SALES EXECUTIVE
  • Years in the company
  • Years in the industry 11
  • Department BMW Used
  • Hobbies Football and going to the gym

Scott Cooke

USED CAR SALES EXECUTIVE
  • Years in the company
  • Years in the industry 9
  • Department BMW Used
  • Hobbies Snow Boarding

Samantha Leese

Aftersales Manager
  • Years in the company
  • Department Service

Steven Cooper

Service Advisor
  • Years in the company
  • Years in the industry 16
  • Department Service
  • Hobbies Chairman of BMW Car Club for Staffordshire and Cheshire, spending time with family and Football

Dan Thorley

Service Advisor
  • Years in the company
  • Years in the industry 4
  • Department Service
  • Hobbies Football and socialising with friends

Kate Proud

Service Reservationist
  • Years in the company
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs

Reegan Campion Westwood

Service Reservationist
  • Years in the company
  • Years in the industry 2
  • Department Service
  • Hobbies Cars

Jordan Eldergill

Aftersales Executive
  • Years in the company
  • Department Service

DEMI DAWSON

SERVICE APPRENTICE
  • Years in the company
  • Department Service

Mandy Bastable

Customer Host
  • Years in the company
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

I always get the car serviced at knights as they are reliable and knowledgable particularly when there was an issue under warranty which was resolved quickly.

Service

As above, easy and efficient. I was updated on my vehicle status throughout

Service

Good service and amenities in the service centre. Only given 4/5 because my problem wasnt fixed

Service

Everything was completed well, wash and vac also done to vehicle

Service

Because I was satisfied!

Service

Everything was as it ought to be.

Service

Very friendly and helpful team.

Service

Fixed my car, no fuss and kept in contact with me to let me know what was going on

Service

Task completed efficiently and service advisor helpful and extremely customer friendly

Service

Nice coffee, nice show room / waiting area.Porsche still do a much better job of customer service.You do a good job of killing my car camera. Just ask me to switch it of or take out the power wire. But no. You pull out all the wires and move my cam

Service

No problems and professionally dealt with

Service

Failed to align steering wheel as requested

Service

The service was very good, but I felt that communication between the service department and myself could have been better, I seemed to be the one making all the phone calls for progress updates.

Service

we were just departing to go on holiday when the problem occured,so we went straight down to knights at stoke .one phone call by the service advisor and a replacment was deiverde and we were on our way.could not have been better

Service

Appalling service, why was my oil not included in my 5 year service plan? I am still awaiting a response from your staff. This has completely put me off ever purchasing another BMW. Was completely fobbed off - is this how you treat female customers?

Service

Polite staff, helpful when needed. Explained issues raised with my vehicle and the solution to fixing it.

Service

Efficient, friendly and problem solved!

Service

I had to return to the dealer as there was no record of warranty work being completed in the itemised bill, and the check stated no faults found, however there was a warning light clearly displayed on the control panel! Fixed on second visit.

Service

Excellent staff

Service

Very good service as I'm custom to, that's why I will travel 35 miles each way and wait for the car because I know its in the best possible hands.

Service

It's a high score because the service was very hassle free, good communication from the people at BMW. It's not 5 because the complementary clean and valet left a lot to be desired.

Service

Service was done quickly. Recall Work I was told was done apparently has not been done.

Service

2nd Attempt at fixing fault (knocking front suspension) and still have the same problem. Will need a 3rd attempt.

Service

See above. Not the usual high standard.

Service

Very reliable polite and efficient

Service

Although my car was collected & returned (very efficient about 4 hours) the reason for the visit was a "call back" safety check only & it would have been convenient to call in & have the check carried out while I waited which was not an option

Service

As above.

Service

as above

Service

Service experience was excellent. However it took quite a few phonecalls to book the car in. Had trouble getting through to the service dept.

Service

No problems whatsoever

Service

Well looked after by professional and pleasant staff in very comfortable surroundings.

Service

Service completed within the timescale agreed.Staff attitude was exemplary.

Service

Easy to book vehicle in and great communication throughout

Service

1. Keep your music low not too loud as hard of hearing people cant hear with background noise.2 Youe service assisstant should explain looking at people not the computer.I have a hearing problem and could not hear a word he said.

Service

Efficient and quick

Service

The service was quick and very efficient. I was told the service would be 90 minutes and that's exactly how long it took.

Service

n/a

Service

I was contacted to say the car was ready but then when I arrived was told there were two Machins cars booked in and mine had not yet had a wash and hoover so I had to wait quite a while for this to happen as my lift to BMW had driven off!

Service

It was all done to my satisfaction and on time.

Service

As above great service

Service

See above. Part ordered car booked in

Service

On time, completed

Service

The staff were not to blame for the problem but it would have been nice to have been given all the options other than you need a new wheel and it's £650.

Service

Having agreed to the work required to be done and given them three days to complete the work when I arrived to collect the car the rear bumper had not been refitted correctly and was hanging off. This resulted in the car being kept over a furtherweek

Service

Friendly and professional

Service

Very help full and polite

Service

Nothing was too much, great service

Service

Fully satisfied from start to finish.

Service

Problem fixed inside 24 hours and car returned in showroom condition inside and out!

Service

As above

Service

Service reception staff extremely helpful and kept me posted on the progress of my vehicle

Service

Pleasant and professional service by all staff we dealt with on the day

Service

Good efficient service

Service

As above

Service

Attentive staff who kept me updated on my car's progress and anticipated finish time, which was really helpful as I was working that day.

Service

See above.

Service

They always try to accommodate my car,when it requires work doing. They are helpful and friendly in making the arrangements. The workmanship is of good quality. Work is carried out rapidly,once the vehicle is booked in.

Service

Quick and efficient

Service

Facilities excellent, overall a very good experience.

Service

see last question.

Service

It would have been good to receive progress update a little earlier in the day

Service

They picked my car and dropped it back according to my convenience

Service

Fixed issue communication was poor

Service

Car was in for some bodywork as well as service. Very good but rather expensive and a little bit slow

Service

The only fault we have had is that a slight blemish on the front of the vehicle was to be put right and it was not.It seems that our cherished number which was put on the car by Knights was not put onto the BMW system

Service

Car cleaned & valeted what more could I ask for.

Service

Again from the moment Sharon dealt with my matter I stopped worrying about the incident and she put my mind at rest

Service

We left the car at 9.00am as requested. Asked for the car to be ready for 3.00pm.Arrived at approx.2.30 to be told the work had only just started on vehicle. Ended up sitting in the waiting area for further 4 hours.Letter stated work would be 2-3hrs

Service

Did what was needed, without any fuss.

Service

No issues and the short video clip from the service engineer himself was a nice touch

Service

I have been given no cause for complaint.

Service

Vehicle went in for servicing and was told that rear brake pads did nor require changing (which was excellent) Have now been changed.

Service

The work on my vehicle was down in excellent job and up to my staisfaction

Service

expensive but Lola was very helpful and explained what the issue was

Service

John was really helpful would recommend anyone to go to him

Service

I found the service to be both informative and stress free

Service

The staff are always polite, professional and courteous. They are friendly to speak to and provide help and advice when required. The Service Manager, Sam Leese, and her team are a credit to the company.

Service

See the above. Breakages and poor Ttention to detail

Service

Costa coffee delicious, however, I found myself waiting for a considerable time behind numerous sales men on a few occasions. Staff should either, take their numerous coffee breaks in the staff room or step aside for actual paying customers.

Service

I had a tyre replaced and, although the result was fine, it took longer than I had expected

Service

Would have a 5 but someone messed about with the electronic memory meaning I had to reset seat, steering wheel and mirrors

Service

I was told that there was some misting of oil on the rear axle, i told the advisor that i have bmw extended warranty and would this be covered. I have not heard anything since. I also informed him that i thought there was a possible bearing noise.

Service

Friendly and professional as always.

Service

Helpful service, apart for some confusion between my address and that of a neighbour who also owns a BMW.

Service

good price for MOT test and very thorough examination

Service

Because I was satisfied

Service

My car was picked up and returned saving me a trip through the city

Service

As mentioned above, there was clear ownership and accountability from the start to the end.

Service

Exceptional service

Service

Clean car returned on time

Service

the advice and work carried out was as requested.A very high level

Service

good communication keeping customer informed of progress

Service

Staff were fantastic, I had an MOT and service which all were perfect.....only disappointment was I had to arrange lifts due to no curtacy vehicle.

Service

i was very satisfied with my service experience- i was dealt with by polite members of staff during the visit who were helpful

Service

they were really nice. the man who delivered and collected my car was so nice and friendly and he explained everything to me. 10 out of 10!!!!

Service

Only minor issue was that the service pack wasn't originally included despite being in the offer. Was resolved whilst I waited.

Sales

Straight forward processes and a seamless transaction. Keeping things simply is the best way forward for all concerned.

Sales

We were not kept waiting and were greatful for the Starbucks coffees

Sales

Very happy , we came to bmw , after going to Audi garage , we were told be with you in a minute . 40 minutes later , so we walked out and said there not having our custom , tried bmw , the service , the knowledge , the Starbucks drinks , the staff

Sales

Very good attention to detail and always helpful

Sales

Couldn't fault a first class service.

Sales

The service is exceptional.

Sales

As above

Sales

We had the same salesperson as our 1st car Laura gayle who as always was very polite, efficient and most of all got us a great deal and we were in our car within 4 days of testdriving it. I wont deal with anyone else as i tryst get judgement.

Sales

Can't fault it, nice ambience and no pressure, ticked all the boxes!

Sales

Staff were very happy to help with the hand over and delivery was professional

Sales

The staff were first class from start to finish which made us very confident that we had chosen the right place to purchase a car.

Sales

Staff looked after us and the sales person could not do enough

Sales

Really helpful and friendly, didn't feel pressured into making a purchase, and worked to my schedule in regards to collection of the car. On collection, I received a talk through of the features, and continued excellent customer service.

Sales

One hundred per cent satisfaction.

Sales

I had to return my previous vehicle the day before collecting the new BMW, BMW were very kind in lending me a vehicle for 24 hours and allowing my old vehicle to be collected from your depot - great service. Thanks to Roland Holloway at Stoke.

Sales

The handover could only be described as excellent. Thorough not rushed with all questioned fully answered.

Sales

I was really really happy with the whole experience.

Sales

Again Ricky was courteous and could not be more helpful.

Sales

Prompt delivery

Sales

Everything that was promised was delivered as told .

Sales

As above

Sales

Ant and Dean made the experience incredibly special, the day we purchased was very relaxed and the day we collected the car was on time and beautifuly presented.

Sales

Purchase and information regarding buying options second to none