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ABOUT CENTRE

Find out more about what we do and our team.

Latest News & Events

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Impress with the new BMW Shadow Edition

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The BMW Lower Emissions Allowance.

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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BMW i3 Service Inclusive

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Knights BMW North Staffordshire Stoke Showroom

How to get to Knights BMW from the A500

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Knights BMW display the BMW i3 and i8 at the Staffordshire County show

Knights BMW display the BMW i3 and i8 at the Staffordshire County show 2015 alongside Signal 1

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BMW 2 Series Active Tourer Review

The Sentinel's John Swift reviews the BMW 2 Series Active Tourer

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All-new BMW 2 Series Convertible.

The all new BMW 2 Series Convertible now available.

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Knights BMW AM Award winner 2015

AM Awards 2015 - Excellence in Customer Service - Knights North Staffordshire.

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How to pair your mobile phone to your BMW via Bluetooth

How to Pair your mobile to your BMW.

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Where Next?

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BMW XDRIVE.

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ROAD TAX CHANGES 01/04/2017

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Meet the team

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James Platt

Head of Business
  • Years in the industry 22
  • Department BMW
  • Hobbies Golf, Motorsport and Outdoor activities

Nick Wilson

General Sales Manager
  • Years in the industry 19
  • Department BMW Used
  • Hobbies Spending time with his family

Patrick Birch

Group Buyer
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising

Paul Donnegani

New Car Sales Manager
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising

Alex Cooper

Assistant Used Car Manager
  • Years in the industry 9
  • Department BMW Used
  • Hobbies Family and Formula 1

Peter Conway

Business Manager
  • Years in the industry 20
  • Department BMW Used
  • Hobbies Football

Antony Hine

Business Manager
  • Years in the industry 6
  • Department BMW New
  • Hobbies Football and spending time with family

Arwa Middleton

Group Customer Satisfaction Manager
  • Years in the industry 2
  • Department Group
  • Hobbies socialising and spending time with family and friends.

Tim Woodhead

New Car Sales Executive
  • Years in the industry 18
  • Department BMW New
  • Hobbies Spending time with his wife, fine dining and relaxing

Laura Gale

New Car Sales Executive
  • Years in the industry 5
  • Department BMW New
  • Hobbies Festivals, music and travelling

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Department BMW New

Jon Williams

New Car Sales Executive
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby

Roland Holloway

New Car Sales Executive
  • Years in the industry 39
  • Department BMW New
  • Hobbies Classic cars and Football

Dean Hughes

New Car Sales Executive
  • Years in the industry 4
  • Department BMW New
  • Hobbies Football and socialising

Kerry Canavan

Used Car Sales Executive
  • Years in the industry 14
  • Department BMW Used
  • Hobbies Family, going out and travelling

Jon Smith

Used Car Sales Executive
  • Years in the industry 23
  • Department BMW Used
  • Hobbies Football, Motocross

Jim Pickerill

Used Car Sales Executive
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family, Golf

David Jenkin

Used Car Sales Executive
  • Department BMW Used
  • Hobbies Family and Socialising

Chris Loynton

USED CAR SALES EXECUTIVE
  • Years in the industry 11
  • Department BMW Used
  • Hobbies Football and going to the gym

Scott Cooke

USED CAR SALES EXECUTIVE
  • Years in the industry 9
  • Department BMW Used
  • Hobbies Snow Boarding

Samantha Leese

Aftersales Manager
  • Department Service

Steven Cooper

Service Advisor
  • Years in the industry 16
  • Department Service
  • Hobbies Chairman of BMW Car Club for Staffordshire and Cheshire, spending time with family and Football

Dan Thorley

Service Advisor
  • Years in the industry 4
  • Department Service
  • Hobbies Football and socialising with friends

Kate Proud

Service Reservationist
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs

Reegan Campion Westwood

Service Reservationist
  • Years in the industry 2
  • Department Service
  • Hobbies Cars

Jordan Eldergill

Aftersales Executive
  • Department Service

DEMI DAWSON

SERVICE APPRENTICE
  • Department Service

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

John was really helpful would recommend anyone to go to him

Service

I found the service to be both informative and stress free

Service

The staff are always polite, professional and courteous. They are friendly to speak to and provide help and advice when required. The Service Manager, Sam Leese, and her team are a credit to the company.

Service

See the above. Breakages and poor Ttention to detail

Service

Costa coffee delicious, however, I found myself waiting for a considerable time behind numerous sales men on a few occasions. Staff should either, take their numerous coffee breaks in the staff room or step aside for actual paying customers.

Service

Would have a 5 but someone messed about with the electronic memory meaning I had to reset seat, steering wheel and mirrors

Service

I had a tyre replaced and, although the result was fine, it took longer than I had expected

Service

Friendly and professional as always.

Service

I was told that there was some misting of oil on the rear axle, i told the advisor that i have bmw extended warranty and would this be covered. I have not heard anything since. I also informed him that i thought there was a possible bearing noise.

Service

good price for MOT test and very thorough examination

Service

Because I was satisfied

Service

Helpful service, apart for some confusion between my address and that of a neighbour who also owns a BMW.

Service

My car was picked up and returned saving me a trip through the city

Service

the advice and work carried out was as requested.A very high level

Service

good communication keeping customer informed of progress

Service

As mentioned above, there was clear ownership and accountability from the start to the end.

Service

Exceptional service

Service

Clean car returned on time

Service

Staff were fantastic, I had an MOT and service which all were perfect.....only disappointment was I had to arrange lifts due to no curtacy vehicle.

Service

i was very satisfied with my service experience- i was dealt with by polite members of staff during the visit who were helpful

Service

they were really nice. the man who delivered and collected my car was so nice and friendly and he explained everything to me. 10 out of 10!!!!

Service

The car was booked in and the work carried out quickly and efficiently

Service

From booking the service to return of the loan vehicle all aspects were first class

Service

Easy to book in and a great waiting area so I could carry on working while my service was taking place

Service

The replacement part was completed and was satisfactory.The time it took was excessive.Christian from the body shop was excellent and I commend him for his customer care and workmanship on the respray to my car.

Service

Again the level of service on the day was very good, the car was dropped off at Knights, I had an email with a video attached and received confirmation when the car was finished.

Service

On time and all work explained

Service

Efficient and very professional and knowledge.

Service

The two members of your staff I have had direct interaction are a credit to your business. Jim and Lola

Service

Speedy reception and I was able to get the car in at 0700 which suited my work commitments

Service

At the time when the issue was thought to be resolved I was very satisfied apart from the lack of availability of courtesy car..

Service

Everything I inquired and booked the vehicle in for was taken care of

Service

Excellent service from Jordan

Service

Steve was extremely helpful and made the experience completely painless and hassle free.

Service

Excellent service. Unfortunately there was an issue with the car when I collected it (this May have been an undiagnosed issue before I took it in). The work and effort taken to accommodate me and fix the issue was excellent.

Service

Overall - very, very good - feel like a thorough job has been done when car is collected

Service

From the very warm welcome at reception, through to the service desk and then being taken back to my car after the service, I was given excellent help and assistance by each member of staff whom I dealt with at Knights.

Service

It took THREE visits to have a defective wheel bearing diagnosed and replaced, despite my telling the service department the exact fault, and now having the locking wheel bolts removed took TWO visits as despite specifically stating it was to be done

Service

Couldn’t finish the job in time because the service kit has not arrived.Failed to identify the problem of the door window which was working when they collect the car the day before, I have to pay £180 diagnostic test before they can check anything.

Service

Good service throughout and they were able to carry out the service while I waited which saved me time overall

Service

On arrival no service representatives at any of the desks. When someone arrived it was quite a while before they finished what they were doing and acknowledged I was there. A take a seat I will be with you in a couple of minutes would have been bette

Service

Lola kept me informed throughout the process.

Service

The Team always goes "that extra mile" to ensure work carried out to my satisfaction.

Service

Helpful assistant, polite and friendly

Service

I was provided with a new courtesy car, which was great. I was kept up to date with the progress of my service throughout.The team at Knights were very friendly and welcoming.

Service

efficient booking service (by Amber), good customer service on the day and great hospitality given, as always by Mandy.

Service

I felt the waiting time on dropping the car off was to long.Seemed to be limited staff to deal with customers which ment long wait.No paperwork was prepared which was frustrating

Service

All work was done to my satisfaction

Service

As above.

Service

Just a great experience

Service

Very welcoming and straight to point.

Service

easy to book an appointment and kept me informed how my car was doing

Service

Polite and efficient service staff

Service

Cracked Alloy Wheel on a vehicle with less than 30,000 miles on it and less than 3 years old - still within warranty period. I was told that this would be £750.00 ish, which isn't a cost you would expect after less than 3 years' ownership

Service

Top service,excellent communication, totally professional

Service

Fast polite service.

Service

Great customer service

Service

Local dealership never let me down

Service

I was C Sat, however once my Serv Assn't, who was V professionally during the Period went to lunch having handed over my case to another Assn't, I believe I was there for an unnecessary further 40 mins waiting for an invoice that was sat on a desk!

Service

Easy to arrange good service all round

Service

my car, bought under used car warranty failed spectacularly after 5 months. The garage initially blamed me for causing damage, then, when proven completely wrong by an insurance assessor, took a total of 9 weeks and 5 days to rectify the issue.

Service

Service staff on the desk and technical staff were brilliant. Friendly, helpful and knowledgable.

Service

Seevice department wanted to charge me for my hand brake tightening when the car is only 6 months old and it was also tightened 1200 milea after I purchased it from new. This is obviously a problem with the handbrake cable...

Service

Technical staff listened about the car's problem and worked hard to resolve it.

Service

Car serviced no problem and given back to me with valet, great service. Only issue is that the service book not completed

Service

Service was carried out in a timely manner and completed to my satisfaction

Service

Excellent service from Steve who went out of his way to make sure everything was OK.

Service

Everything went very smoothly. Would have been nice to have know roughly what time the car collection was rather than 08:30-12:30. Would be great if valet could also put roof down and clean hidden areas, minor point though.

Service

All of the staff I have interacted with at BMW and the body shop have been helpful and supportive of my needs. The car was repaired brilliantly and returned sparklingly clean. Thank you all.

Service

From booking the car in, to having it collected from my home, serviced and returned the whole process was very professional.

Service

Excellent service. Great service manager

Service

The vehicle under BMW emergency should have been taken to Blue Bell, however it was sent to Knights - glad to say I was kept updated with progress throughout the repair

Service

Because I was completely satisfied with the standard of customer service from BMW.

Service

No problems encountered from start to finish, efficiency was first class.

Service

I dealt with Amber and she was very professional and efficient. I was not overly happy with the price but haho it is what it is. I was impressed that I drove up on the off chance and they were able to complete the work then to save me a return trip.

Service

Basically, it has taken so long to have the Software upgrade. This has nowbeen arranged.

Service

Car was picked up at my home and delivered back to me early afternoon by a very pleasant driver -- many thanks

Service

Wasn't a big issue but when booking I was told I would receive a lift to a local gym but when arrived was told it was too early for this as no driver . Wasn't a big issue but it's the reason didn't say completely satisfied

Service

Knights always give the best service , they pick up my car and return it before the time allocated. It's always clean and staff are very attentive.

Service

There service took place as arranged, with courtesy.

Service

The costs were very competitive, the mot was carried out promptly with no wait and with the complementary coffee and wifi, the visit was perfect. I would definitely return again.

Service

Wasn't told when I bought the car

Service

Even though an unexpected complication with a stripped wheel bolt arose and more parts required, the communication was honest and quick regarding the extended wait that ensued.

Service

Nice people, good service

Service

Jordan made very regular contact with me to let me know how the work required on my car progressed. I found him extremely helpful and informative.

Service

The car was booked in at 1200 hrs for a re test mot . It took nearly an hour before the car was ready, I felt that was too long . When I drove out of the car park the bonnet warning light came on, the bonnet had not been closed properly.

Service

The Team have done an excellent job with my car

Service

Prompt and efficient service

Service

Always great service and very helpful

Service

Plesant, welcoming and efficient

Service

Car was collected on time, I was kept informed of progress and car delivered back on time, nicely washed and vac'd!

Service

The car was taken in to the workshop on the time agreed, the work was carried out as per the run in service. The staff were friendly and help full as I waited in the sitting area. Once the car had it service it was washed and vac and returned to me.

Service

Excellent experience. Updates from knowledgable and friendly staff. Mot was at an excellent price. Really appreciated the valet and the collection and return service.

Service

Originally rang and booked one date but they had no record of it so has to re book again

Service

very helpful and obliging very efficient

Service

As above

Sales

Ant and Dean made the experience incredibly special, the day we purchased was very relaxed and the day we collected the car was on time and beautifuly presented.

Sales

Purchase and information regarding buying options second to none

Sales

As above

Sales

Despite the fact that the salesman was going to be away on collection day (getting married!) he arranged everything with one of his colleagues

Sales

I was extremely satisfied I felt like a valued customer and Ricky went through everything with me and showed me all the details for my car as I have never had a BMW before

Sales

Nice and quick. Fast delivery and pick up. Everything went smooth. Great contact throughout

Sales

Again the member of staff was great.

Sales

When my wife & i visited the centre we never felt under pressure from the sales staff. During the purchasing process we were regularly up-dated with progress and everything was delivered on time.

Sales

Constant contact throughout the whole process and unpatronising approach to helping a novice like myself.

Sales

Nothing out of the ordinary

Sales

Facility's where very modern and clean

Sales

Walked into the showroom not quite knowing what to expect. Wow what a reception, swiftly greeted and made to feel welcome. Explained what we were looking for and given all the details in an easy to understand, totally professional manor.

Sales

Great service and attention from the staff at Knights, Jon Williams went out of his way to ensure that the car I walked away with met all of my expectations.

Sales

Excellent service from the day one right through to picking up the car, which incidently was under cover in the show room and ceremoniously unveiled for me to drive out!Dean and Anthony (finance) were exceptional, great ambassadors for BMW.

Sales

Only disappointment was it took 11 days to get back my initial deposit back after purchase. I had to chase this and spoilt my experience. The car however is great.

Sales

I'm a detail person and asked a lot of questions. Lauren took the time to guide me through the process and it never seemed like too much trouble when answering my numerous queries.