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WHAT A DIFFERENCE A DAY MAKES.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Knights Stoke Proud To Support The Donna Louise Trust

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The BMW Lower Emissions Allowance.

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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BMW i3 Service Inclusive

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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ROAD TAX CHANGES 01/04/2017

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Meet the team

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James Platt

Head of Business
  • Years in the industry 22
  • Department BMW
  • Hobbies Golf, Motorsport and Outdoor activities

Nick Wilson

General Sales Manager
  • Years in the industry 19
  • Department BMW Used
  • Hobbies Spending time with his family

Patrick Birch

Group Buyer
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising

Paul Donnegani

New Car Sales Manager
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising

Alex Cooper

Assistant Used Car Manager
  • Years in the industry 9
  • Department BMW Used
  • Hobbies Family and Formula 1

Peter Conway

Business Manager
  • Years in the industry 20
  • Department BMW Used
  • Hobbies Football

Antony Hine

Business Manager
  • Years in the industry 6
  • Department BMW New
  • Hobbies Football and spending time with family

Arwa Middleton

Group Customer Satisfaction Manager
  • Years in the industry 2
  • Department Group
  • Hobbies socialising and spending time with family and friends.

Tim Woodhead

New Car Sales Executive
  • Years in the industry 18
  • Department BMW New
  • Hobbies Spending time with his wife, fine dining and relaxing

Laura Gale

New Car Sales Executive
  • Years in the industry 5
  • Department BMW New
  • Hobbies Festivals, music and travelling

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Department BMW New

Jon Williams

New Car Sales Executive
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby

Roland Holloway

New Car Sales Executive
  • Years in the industry 39
  • Department BMW New
  • Hobbies Classic cars and Football

Dean Hughes

New Car Sales Executive
  • Years in the industry 4
  • Department BMW New
  • Hobbies Football and socialising

Kerry Canavan

Used Car Sales Executive
  • Years in the industry 14
  • Department BMW Used
  • Hobbies Family, going out and travelling

Jon Smith

Used Car Sales Executive
  • Years in the industry 23
  • Department BMW Used
  • Hobbies Football, Motocross

Jim Pickerill

Used Car Sales Executive
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family, Golf

David Jenkin

Used Car Sales Executive
  • Department BMW Used
  • Hobbies Family and Socialising

Chris Loynton

USED CAR SALES EXECUTIVE
  • Years in the industry 11
  • Department BMW Used
  • Hobbies Football and going to the gym

Scott Cooke

USED CAR SALES EXECUTIVE
  • Years in the industry 9
  • Department BMW Used
  • Hobbies Snow Boarding

Samantha Leese

Aftersales Manager
  • Department Service

Steven Cooper

Service Advisor
  • Years in the industry 16
  • Department Service
  • Hobbies Chairman of BMW Car Club for Staffordshire and Cheshire, spending time with family and Football

Dan Thorley

Service Advisor
  • Years in the industry 4
  • Department Service
  • Hobbies Football and socialising with friends

Kate Proud

Service Reservationist
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs

Reegan Campion Westwood

Service Reservationist
  • Years in the industry 2
  • Department Service
  • Hobbies Cars

Jordan Eldergill

Aftersales Executive
  • Department Service

DEMI DAWSON

SERVICE APPRENTICE
  • Department Service

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

From the service advisor asking would I like a complementary car washed and vacuumed? I said not the outside of the car but thank you I would like the interior vacuumed. Upon collection I find chewing gum that must have been used on centre console

Service

As described previously

Service

Lovely coffee and biccis

Service

After a full valet the car was returned to me minus two rear rubber mats. Upon contacting the service staff they very efficiently provided two NEW replacement mats

Service

Always take slightly longer than advised

Service

Easy experience, car had recall, booked in and picked up easily plus got to have costa coffee with vanilla shot- bonus

Service

They have not looked at my car properly, and just turned up the interior lights - something I am more than capable of doing!

Service

Job gets done. Good people. Good coffee.

Service

Would have been completely satisfied but screen wash level was not checked and it ran out 2 days later

Service

It took 75 mins to fit tyre! too long. But you did serve good coffee & biscuits.

Service

Again no problems - hassle free

Service

Poor

Service

Again no complaints

Service

Very professional

Service

I had interactions with 3 members of staff in the service dept, 2 face to face and 1 on the phone. None of them made eye contact and did not address me by my name or any name at all for that matter face to face or when contacting me on my mobile.

Service

They asked me collect the car by 5.30 - 6 pm but they released the car by 7.15 pm. Wasted my time.

Service

Service completed on time.

Service

Booked a “while you wait” service appointment and they did what they said they would without any complications. Waiting area comfortable and coffee and biscuits much appreciated

Service

Didn’t need anything as my mot passed with no advisories so easy smoothly run mot

Service

Car washed and hoovered, bonus

Service

Minor service was carried out immediately. Polite and friendly staff.

Service

Buying a premium brand sets my expectations high. You met my expectations.

Service

The service staff were courteous, helpful and kept me informed. The valet service was excellent

Service

No issues with the car so I’m happy

Service

My car got dented whilst on site but it was sorted for me with no hassle at all

Service

Because I was completely satisfied

Service

As stated above each time has resulted in a need to go back to put something else right

Service

Very good to deal with, good customer service area, pleasent and efficient staff

Service

Friendly and experienced staff who explained the procedure and progress.

Service

Again flexible. The body work was completed at the Stoke branch but at my request the car was brought back to Crewe to facilitate easier collection by myself.

Service

Very very happy and i would have given 5 stars if it hadent been for my service book hadnt been stamped or signed, which meant a special journey back the next day. Very annoying. This stamp is very important to the resale value.

Service

First class service.

Service

X4 in for oil service. Picked up car, got home to Burton, oil leaking on drive . Returned car, faulty seal diagnosed, although new/replacement seal fitted as part of oil service. Car kept overnight to change seal and clean off oil tray. Inconvenient.

Service

Very good

Service

Friendly professional attitude without being over bearing. Comfortable relaxed environment. My wife was impressed and her standards are high.

Service

Service advisor gave me good advice, but she was not available for 1.5 hours so I could not find out status of work.

Service

Very good service

Service

No communication regarding picking it up after initial diagnostics lead to me being stuck at home as no courtesy car available, lost an afternoons pay, then a taxi fare to go pick up a staff members car at 6.45 after phoning up to complain

Service

Friendly service

Service

Courtesy car was not available on the day of my service. Booked for the 90 minute service while you wait. Took over two hours. Valet looked like a 5 year old had completed it!

Service

Time took longer than advertises and a few elements of service fell below the standard experienced at other dealerships.

Service

The guys that come and collect/return the car are brilliant. Courteous and pleasant. The work seems ok, hard to tell but everything works fine afterwards. The only thing that niggles is the service centre reps.

Service

Excellent service from the gentleman collecting and returning my vehicle.

Service

Great service

Service

The service experience was excellent and the service administrator was outstanding in the way he looked after my concerns. However I asked about a very irritating problem with a windscreen wiper. It was not resolved.

Service

Strive to do the best for the customer.

Service

I always get the car serviced at knights as they are reliable and knowledgable particularly when there was an issue under warranty which was resolved quickly.

Service

As above, easy and efficient. I was updated on my vehicle status throughout

Service

Good service and amenities in the service centre. Only given 4/5 because my problem wasnt fixed

Service

Everything was completed well, wash and vac also done to vehicle

Service

Because I was satisfied!

Service

Everything was as it ought to be.

Service

Very friendly and helpful team.

Service

Fixed my car, no fuss and kept in contact with me to let me know what was going on

Service

Task completed efficiently and service advisor helpful and extremely customer friendly

Service

Nice coffee, nice show room / waiting area.Porsche still do a much better job of customer service.You do a good job of killing my car camera. Just ask me to switch it of or take out the power wire. But no. You pull out all the wires and move my cam

Service

Failed to align steering wheel as requested

Service

No problems and professionally dealt with

Service

Appalling service, why was my oil not included in my 5 year service plan? I am still awaiting a response from your staff. This has completely put me off ever purchasing another BMW. Was completely fobbed off - is this how you treat female customers?

Service

The service was very good, but I felt that communication between the service department and myself could have been better, I seemed to be the one making all the phone calls for progress updates.

Service

we were just departing to go on holiday when the problem occured,so we went straight down to knights at stoke .one phone call by the service advisor and a replacment was deiverde and we were on our way.could not have been better

Service

Efficient, friendly and problem solved!

Service

Polite staff, helpful when needed. Explained issues raised with my vehicle and the solution to fixing it.

Service

I had to return to the dealer as there was no record of warranty work being completed in the itemised bill, and the check stated no faults found, however there was a warning light clearly displayed on the control panel! Fixed on second visit.

Service

Service was done quickly. Recall Work I was told was done apparently has not been done.

Service

Excellent staff

Service

It's a high score because the service was very hassle free, good communication from the people at BMW. It's not 5 because the complementary clean and valet left a lot to be desired.

Service

Very good service as I'm custom to, that's why I will travel 35 miles each way and wait for the car because I know its in the best possible hands.

Service

2nd Attempt at fixing fault (knocking front suspension) and still have the same problem. Will need a 3rd attempt.

Service

See above. Not the usual high standard.

Service

Although my car was collected & returned (very efficient about 4 hours) the reason for the visit was a "call back" safety check only & it would have been convenient to call in & have the check carried out while I waited which was not an option

Service

Very reliable polite and efficient

Service

As above.

Service

No problems whatsoever

Service

Service experience was excellent. However it took quite a few phonecalls to book the car in. Had trouble getting through to the service dept.

Service

as above

Service

Well looked after by professional and pleasant staff in very comfortable surroundings.

Service

From picking my car and driving my new car away within a week, being able to sort paperwork through emails and on the day of collection just signing for the car. Very satisfied with all processes of buying and collecting the car.

Sales

Dean the salesman at Knights BMW Stoke was very helpful - he listened to my needs & delivered on the sale - he is a credit to the Knights team!

Sales

It's always good to pick up the keys to your new car.

Sales

As above.

Sales

smooth and well organised

Sales

A seemless professional approach and delivery before estimated timescales. Fantastic

Sales

The salesperson misled me to secure a sale. If I had been told the car was built 9 months earlier and would need servicing a lot sooner than I was told, then I would have made different choices, maybe not picked that car or included a service plan

Sales
Spoke to the customer at length. explained everything in detail and took on board his frustrations. Offered to service his car for free when due. Customer now happy.

Can't say I was 100% satisfied as the actual handing over of the car was a little disorganised and I am still waiting to hear about my GAP Insurance and other matters

Sales

I've covered some of this in my first answer, however I would like to specifically highlight the extreme professionalism of both Dean (sales person) and Ant (business manager) at the Knights, Stoke-on-Trent BMW site.

Sales

The car looked fine in the showroom. However when at home and I looked closer there was very fine dust, like cement in the door jambs, wiper recess, window rubbers, rear window. Washes aren't clearing it. Dealer offered valet, but too far away to go.

Sales

Only minor issue was that the service pack wasn't originally included despite being in the offer. Was resolved whilst I waited.

Sales

Very happy , we came to bmw , after going to Audi garage , we were told be with you in a minute . 40 minutes later , so we walked out and said there not having our custom , tried bmw , the service , the knowledge , the Starbucks drinks , the staff

Sales

We were not kept waiting and were greatful for the Starbucks coffees

Sales

Straight forward processes and a seamless transaction. Keeping things simply is the best way forward for all concerned.

Sales

Very good attention to detail and always helpful

Sales

Couldn't fault a first class service.

Sales

The service is exceptional.

Sales

We had the same salesperson as our 1st car Laura gayle who as always was very polite, efficient and most of all got us a great deal and we were in our car within 4 days of testdriving it. I wont deal with anyone else as i tryst get judgement.

Sales

As above

Sales

Staff were very happy to help with the hand over and delivery was professional

Sales

Can't fault it, nice ambience and no pressure, ticked all the boxes!

Sales

The staff were first class from start to finish which made us very confident that we had chosen the right place to purchase a car.

Sales

Staff looked after us and the sales person could not do enough

Sales

One hundred per cent satisfaction.

Sales

Really helpful and friendly, didn't feel pressured into making a purchase, and worked to my schedule in regards to collection of the car. On collection, I received a talk through of the features, and continued excellent customer service.