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ABOUT CENTRE

Find out more about what we do and our team.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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BMW i3 Service Inclusive

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Knights BMW North Staffordshire Stoke Showroom

How to get to Knights BMW from the A500

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Knights BMW display the BMW i3 and i8 at the Staffordshire County show

Knights BMW display the BMW i3 and i8 at the Staffordshire County show 2015 alongside Signal 1

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BMW 2 Series Active Tourer Review

The Sentinel's John Swift reviews the BMW 2 Series Active Tourer

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All-new BMW 2 Series Convertible.

The all new BMW 2 Series Convertible now available.

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Knights BMW AM Award winner 2015

AM Awards 2015 - Excellence in Customer Service - Knights North Staffordshire.

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How to pair your mobile phone to your BMW via Bluetooth

How to Pair your mobile to your BMW.

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Where Next?

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BMW XDRIVE.

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ROAD TAX CHANGES 01/04/2017

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Meet the team

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James Platt

Head of Business
  • Years in the industry 22
  • Department BMW
  • Hobbies Golf, Motorsport and Outdoor activities

Nick Wilson

General Sales Manager
  • Years in the industry 19
  • Department BMW Used
  • Hobbies Spending time with his family

Patrick Birch

Group Buyer
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising

Paul Donnegani

New Car Sales Manager
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising

Alex Cooper

Assistant Used Car Manager
  • Years in the industry 9
  • Department BMW Used
  • Hobbies Family and Formula 1

Peter Conway

Business Manager
  • Years in the industry 20
  • Department BMW Used
  • Hobbies Football

Antony Hine

Business Manager
  • Years in the industry 6
  • Department BMW New
  • Hobbies Football and spending time with family

Arwa Middleton

Group Customer Satisfaction Manager
  • Years in the industry 2
  • Department Group
  • Hobbies socialising and spending time with family and friends.

Tim Woodhead

New Car Sales Executive
  • Years in the industry 18
  • Department BMW New
  • Hobbies Spending time with his wife, fine dining and relaxing

Laura Gale

New Car Sales Executive
  • Years in the industry 5
  • Department BMW New
  • Hobbies Festivals, music and travelling

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Department BMW New

Jon Williams

New Car Sales Executive
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby

Roland Holloway

New Car Sales Executive
  • Years in the industry 39
  • Department BMW New
  • Hobbies Classic cars and Football

Dean Hughes

New Car Sales Executive
  • Years in the industry 4
  • Department BMW New
  • Hobbies Football and socialising

Kerry Canavan

Used Car Sales Executive
  • Years in the industry 14
  • Department BMW Used
  • Hobbies Family, going out and travelling

Jon Smith

Used Car Sales Executive
  • Years in the industry 23
  • Department BMW Used
  • Hobbies Football, Motocross

Jim Pickerill

Used Car Sales Executive
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family, Golf

David Jenkin

Used Car Sales Executive
  • Department BMW Used
  • Hobbies Family and Socialising

Chris Loynton

USED CAR SALES EXECUTIVE
  • Years in the industry 11
  • Department BMW Used
  • Hobbies Football and going to the gym

Scott Cooke

USED CAR SALES EXECUTIVE
  • Years in the industry 9
  • Department BMW Used
  • Hobbies Snow Boarding

Samantha Leese

Aftersales Manager
  • Department Service

Steven Cooper

Service Advisor
  • Years in the industry 16
  • Department Service
  • Hobbies Chairman of BMW Car Club for Staffordshire and Cheshire, spending time with family and Football

Dan Thorley

Service Advisor
  • Years in the industry 4
  • Department Service
  • Hobbies Football and socialising with friends

Kate Proud

Service Reservationist
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs

Reegan Campion Westwood

Service Reservationist
  • Years in the industry 2
  • Department Service
  • Hobbies Cars

Jordan Eldergill

Aftersales Executive
  • Department Service

DEMI DAWSON

SERVICE APPRENTICE
  • Department Service

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

As above.

Service

Just a great experience

Service

Very welcoming and straight to point.

Service

I have had to re book due to a faulty air conditioning and absolutely no feedback on what work has been carried out. I am thinking of changing brand as had 4 bmw's now and service is getting worse.

Service

Polite and efficient service staff

Service

easy to book an appointment and kept me informed how my car was doing

Service

I was C Sat, however once my Serv Assn't, who was V professionally during the Period went to lunch having handed over my case to another Assn't, I believe I was there for an unnecessary further 40 mins waiting for an invoice that was sat on a desk!

Service

Top service,excellent communication, totally professional

Service

Great customer service

Service

Fast polite service.

Service

Easy to arrange good service all round

Service

Cracked Alloy Wheel on a vehicle with less than 30,000 miles on it and less than 3 years old - still within warranty period. I was told that this would be £750.00 ish, which isn't a cost you would expect after less than 3 years' ownership

Service

Local dealership never let me down

Service

my car, bought under used car warranty failed spectacularly after 5 months. The garage initially blamed me for causing damage, then, when proven completely wrong by an insurance assessor, took a total of 9 weeks and 5 days to rectify the issue.

Service

Service staff on the desk and technical staff were brilliant. Friendly, helpful and knowledgable.

Service

Seevice department wanted to charge me for my hand brake tightening when the car is only 6 months old and it was also tightened 1200 milea after I purchased it from new. This is obviously a problem with the handbrake cable...

Service

Technical staff listened about the car's problem and worked hard to resolve it.

Service

Car serviced no problem and given back to me with valet, great service. Only issue is that the service book not completed

Service

Service was carried out in a timely manner and completed to my satisfaction

Service

From booking the car in, to having it collected from my home, serviced and returned the whole process was very professional.

Service

Everything went very smoothly. Would have been nice to have know roughly what time the car collection was rather than 08:30-12:30. Would be great if valet could also put roof down and clean hidden areas, minor point though.

Service

Excellent service. Great service manager

Service

Excellent service from Steve who went out of his way to make sure everything was OK.

Service

All of the staff I have interacted with at BMW and the body shop have been helpful and supportive of my needs. The car was repaired brilliantly and returned sparklingly clean. Thank you all.

Service

The vehicle under BMW emergency should have been taken to Blue Bell, however it was sent to Knights - glad to say I was kept updated with progress throughout the repair

Service

Because I was completely satisfied with the standard of customer service from BMW.

Service

No problems encountered from start to finish, efficiency was first class.

Service

Basically, it has taken so long to have the Software upgrade. This has nowbeen arranged.

Service

I dealt with Amber and she was very professional and efficient. I was not overly happy with the price but haho it is what it is. I was impressed that I drove up on the off chance and they were able to complete the work then to save me a return trip.

Service

Car was picked up at my home and delivered back to me early afternoon by a very pleasant driver -- many thanks

Service

Wasn't a big issue but when booking I was told I would receive a lift to a local gym but when arrived was told it was too early for this as no driver . Wasn't a big issue but it's the reason didn't say completely satisfied

Service

Knights always give the best service , they pick up my car and return it before the time allocated. It's always clean and staff are very attentive.

Service

Wasn't told when I bought the car

Service

The costs were very competitive, the mot was carried out promptly with no wait and with the complementary coffee and wifi, the visit was perfect. I would definitely return again.

Service

There service took place as arranged, with courtesy.

Service

Even though an unexpected complication with a stripped wheel bolt arose and more parts required, the communication was honest and quick regarding the extended wait that ensued.

Service

Nice people, good service

Service

Jordan made very regular contact with me to let me know how the work required on my car progressed. I found him extremely helpful and informative.

Service

The Team have done an excellent job with my car

Service

The car was booked in at 1200 hrs for a re test mot . It took nearly an hour before the car was ready, I felt that was too long . When I drove out of the car park the bonnet warning light came on, the bonnet had not been closed properly.

Service

Prompt and efficient service

Service

Always great service and very helpful

Service

The car was taken in to the workshop on the time agreed, the work was carried out as per the run in service. The staff were friendly and help full as I waited in the sitting area. Once the car had it service it was washed and vac and returned to me.

Service

Car was collected on time, I was kept informed of progress and car delivered back on time, nicely washed and vac'd!

Service

Plesant, welcoming and efficient

Service

Originally rang and booked one date but they had no record of it so has to re book again

Service

Excellent experience. Updates from knowledgable and friendly staff. Mot was at an excellent price. Really appreciated the valet and the collection and return service.

Service

very helpful and obliging very efficient

Service

End result was good, but required three visits (two would have been reasonable) due to lack of correct parts.Can be expensive, but better rates if you ask for them!

Service

No problems encountered, the staff concerned were very accommodating.Top marks to them

Service

Sorted my car tyres promptly and also delivered my car back to me once the repairs were done.

Service

great service and helpful staff

Service

I thought the team worked well and made me feel very satisfied

Service

Everything went smoothly

Service

Did everything required in a timely manner, car returned clean inside and out

Service

No issue with Knights but I do have an issue with BMW. Part took 3 wks to arrive and be fitted. Affecting a number of vehicles so why have BMW not stocked up and done a recall? Had a courtesy car thank you but not the same and inconvenient.

Service

I was contacted by the Service Dept and arranged a date. Everything was simple efficient and completed on time.

Service

Just pleased

Service

Simple and easy to book and organize the service of my vehicle. Collected and returned to me for my convenience.

Service

Would have been 5 had car not been damaged in workshop. However response was faultless.

Service

11:00 appt puncture run flat tyre11:25 car still in car park11:45 told I'd have to replace BOTH rear tyres otherwise the car would be unstable and there was risk of accidnet13:30 left BMW

Service

Miss Amber mason from service is excellent She is courteous helpful and was able to reach a satisfactory position with me Her manner is professional and kindI recommend her highly. Dr Patel

Service

4 weeks to get my car fixed and lack of updates

Service

A very expensive service, and already another one is due in 3000 miles!

Service

Car was sent in for a service and service paid for old oil taken out and Bmw fully qualified technition failed to put new oil back in leaving me stranded 40miles away from home been advised not to move it unless oil could be put in

Service

last time I booked a car into Wolverhampton BMW it took 5 minutes to drop off the car, it was 15-20 minutes at Knights. Customer service comments below. Work to the car was delivered as promised though.

Service

Regular communication from service team - Lola did an excellent job keeping me updated at all times

Service

Excellent and professional service

Service

The staff at Bmw were very helpful and kept me informed during the service. I was made aware at every opportunity if there was an issue.

Service

Always use knights bmw , the staff are friendly and efficient.

Service

Friendly staff ,they look after me from start to finish,very fast complete the service .

Service

Fast, friendly, efficient.

Service

phoned up got in when 8 wanted fair price job done

Service

Currently in correspondence with BMW UK Customer Service regarding this matter.

Service

Didn't receive initial instruction properly so job had to be redone - lack of info on progress and a long wait for job completion

Service

Well always try to help, I forgot my driving license to enable me to have a hire car, this was sorted out with out any real problems.

Service

Despite me getting the date of my service wrong the agent still was able to fit my car in, and although a loan car was no longer available I was given a lift home.

Service

Nice friendly people even though I was ten mins late !

Service

My car was picked up from home and delivered back - so no waiting around!

Service

When they washed my car the wheels were still dirty and my son cleans my car better than the workers who are supposed to to look after it. My husbands car gets a full proper wash AND clean as they like his custom. Such a shame really for what I pay.

Service

Kept me informed on everything. Explained what the problem was etc.

Service

Arrangements made quickly and efficiently. Vehicle collected and returned to my address within the day. Courtesy vehicle provided but not in fact used. Complimentary valet and clean much appreciated

Service

All was great.The quality of the valet at the end was of a low standard. I know that is was booked in for a service etc .. but ifyou are going to wash the car wash it properly

Service

The service and advice given was top notch.

Service

Excellent service all round . Only negative is that if the mot date was picked up on booking service I could of had both done on the same visit

Service

Excellent and professional service.

Service

This response refers only to my recent experience of changing my wheels back to summer. Please ring me after 25th of april as I am away as I need to provide more details than is possible within this email. my mobile number is 0790 4847341

Service

Great customer service & comfortable waiting area with fab selection of refreshments.

Service

Service advice by Amber, was very good, she kept me updated at all times. I'm just fed up with yet another cracked alloy wheel & no goodwill from BMW.

Service

You did what was required to my full satusfaction

Service

Very nice people and job done well

Service

Polite attentive professional staff and relaxing quality environment to sit in whilst waiting for the service to be carried out.

Service

Difficult to get through on the phone and had to wait a long time before an appointment

Service

Easy and on time.

Service

Excellent communication and real effort to please

Service

Air conditioning fault was not addressed at the service recall visit and anothe visit will be made to investigatefault

Service

Very good service but still room for improvement!

Service

Very professsional service. Was contacted early morning to discuss issues with brakes I.e. front discs. Agreed a course of action after being informed of cost. Excellent use of video technique by service engineer.

Service

My car was booked in at a convenient time for me and somebody even came to drop me back home . the car job was finished in stipulated time

Service

Nothing out of the ordinary

Sales

Facility's where very modern and clean

Sales

Walked into the showroom not quite knowing what to expect. Wow what a reception, swiftly greeted and made to feel welcome. Explained what we were looking for and given all the details in an easy to understand, totally professional manor.

Sales

Great service and attention from the staff at Knights, Jon Williams went out of his way to ensure that the car I walked away with met all of my expectations.

Sales

Excellent service from the day one right through to picking up the car, which incidently was under cover in the show room and ceremoniously unveiled for me to drive out!Dean and Anthony (finance) were exceptional, great ambassadors for BMW.

Sales

Only disappointment was it took 11 days to get back my initial deposit back after purchase. I had to chase this and spoilt my experience. The car however is great.

Sales

I'm a detail person and asked a lot of questions. Lauren took the time to guide me through the process and it never seemed like too much trouble when answering my numerous queries.

Sales

The sales man was helpful and attentive at all times, when I had a small problem it was resolved immediately without any questions asked.

Sales

the info given was excellent and Lauren [ motobility sales advisor] 10/10

Sales

great product knowledge given just enough info not bamboozledgreat motability experience with tim at knights stoke

Sales

the process was so simple; so simple in fact we bought a car!

Sales

Was made most welcome by Roland.

Sales

Very pleased to deal with Jon Williams throughout the buying purchase.

Sales

everything went very smoothly with the change over of cars

Sales

Experience from start to finish excellent Laura gale brilliant at her job

Sales

Knights' team excellent as always, however there was quite a delay between order and getting the car to the Centre.

Sales

When buying a car I've come to cheekily expect a 'treat' such as umbrella, wallet. This wasn't available. Everything else was a great experience

Sales

Very friendly and helpful sales staff managing to arrange a deal which met all my requirements

Sales

Great location and a complete range of BMW cars to view.Staff attention was excellent!

Sales

Excellent service

Sales

Mainly down to Tim Woodhead the sales executive who I dealt with. He sorted everything for me, very professional and courteous. Very good communications.The deal given was very good and better than others I had enquired about.

Sales

Excellent customer service. Time was taken by staff to make it a special occasion.

Sales

All staff very informative and helpful, hand over well managed. Car presented well.

Sales

Roland Holloway was extremely knowledgeable and helpful and arranged for me to take delivery much earlier than planned, to beat the tax rise.

Sales

Everything from when I first walked into BMW centre to collecting my car the service from the staff was excellent

Sales

I was dealing with Lauren Keeling who was keeping me covered with every aspect of the build of my car. We were able to negotiate a good deal, after all I live some 200 miles away and there are several dealers in my area but none were able satisfy.

Sales

Anthony Hines and Dean hughes have been fabulous in creating a bespoke deal for us

Sales

hand over very good - all information from Jon Williams was perfect and the finance Bus manager Alex was really good to deal with and very knowledgeable and left us to it to figure things out , but knew when to answer any queries.

Sales

I was dealt by sales man Hamza shah who from the moment I entered the showroom was very helpful from start to finish

Sales

The sales process was simple the salesman was engaging and everything was explained well

Sales

Very good service

Sales

The staff were very efficient and friendly, whilst treating us with genuine respect.

Sales

I walked in without an appointment but was approached by Lauren Keeling who was very professional and nothing was too much trouble for her. I was given a test drive on the day and everything was explained thoroughly.

Sales

Extremely efficient

Sales

friendly atmosphere staff did not rush you made us feel special must mntion Anthony sales manager and Lauren both excellent

Sales

At the purchase and delivery stage, couldnt fault the service or the centre as a whole. Impressed.

Sales

Very professional and helpful staff. I had my youngest son with me and everyone was so accommodating. No pressure and I got exactly what I wanted. My first BMW but certainly not my last