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Pre-order the new BMW iX3 Premier Edition

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The BMW X Range. Lead without compromise.

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BMW Owner's Guide: Maintaining Your BMW.

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The all-new BMW 3 Series Touring

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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Black Friday Sales Event

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The All New BMW X3 Launch

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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How can a BMW Genius help me?

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YOUR PERFECT BMW COULDN’T BE CLOSER.

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BMW M.

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An important message for our customers

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Explore the dealership

Meet the team

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Tony Crolla

Head of Business
  • Years in the industry 38
  • Department BMW
  • Hobbies Spending time with family, Golf.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Jon Williams

Transaction Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the industry 9
  • Department BMW New
  • Hobbies Socialising.

Toby Mayer

New Car Sales Executive
  • Years in the industry 2
  • Department BMW New
  • Hobbies Football.

Mark Graham

New Car Sales Executive
  • Years in the industry 17
  • Department BMW New
  • Hobbies Motorsport, Travelling

Dan Hunter

New Car Sales Executive
  • Years in the industry 6
  • Department BMW New
  • Hobbies Music

Connar Edwards

Product Genius
  • Years in the industry 1
  • Department BMW New
  • Hobbies Socialising

Simon Allen

Used Car Sales Manager
  • Years in the industry 18
  • Department BMW Used
  • Hobbies Football, cycling and spending time with family.

Antony Hine

Transaction Manager
  • Years in the industry 11
  • Department Used BMW
  • Hobbies Football

Alex Cooper

Used Car Sales Executive
  • Years in the industry 11
  • Department New BMW
  • Hobbies Formula 1, Golf and socialising.

Jason Soden

USED CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW Used
  • Hobbies Football.

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Adam Hubbard

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Travelling.

Jack Farrell

Used Car Sales Executive
  • Years in the industry 2
  • Department Used BMW
  • Hobbies Motorsport, Golf & Socialising

Samantha Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, cooking and watching films.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

All that I can say is that the service was first class from start to finish.

Service

Knights service agent was very efficient and friendly. Satnav successfully updated while car was in for mot and recall. Asked for a satnav update a year ago but abandoned it 'cos the process was very complicated. Work done well + quickly this time

Service

As always the staff are efficient friendly and helpful.

Service

COMPLETED ON TIME AND WASHED

Service

Prompt and very efficient service keeping me informed all the time.

Service

Kept informed throughout the process

Service

Totally satisfied with all aspects of the work that was involved and the way that I was kept informed.

Service

All very eficent. The online booking was easy. Samantha Machin on reception very pleasant and helpful and really liked getting the video of the healthcheck through from Ian Bottoms

Service

Service department is excellent

Service

had engine oil serviced an rear brake pads replaced. Reasonable price.

Service

All staff there are friendly, cheerful and keep me updated with how the service/work is progressing.

Service

Good customer service

Service

Appointment booked at a convenient time for me, car was ready for collection earlier than expected after its MOT and service. Staff were still as helpful and friendly as always and the appointment went fine even with all the Covid distancing in place

Service

Very thorough and conscientious service by Jordan with regular updates on a potentially complex issue

Service

Once the car reached Knights we had no further problems.

Service

Simple, easy and well managed processes and protocols especially in relation to COVID-19

Service

Staff kept me informed of progress

Service

I took the car in at 10am and left it for the day. Afterwards I read the detailed information as to what had been done. The list was not roughly ticked but was full of printed responses. Comprehensive and interesting.

Service

Excellent service as always

Service

No issues raised.......dealt with promptly and in a time that had been previously explained.

Service

As a returning customer I always find the whole 'team' at Knights welcoming and professional.

Service

Again staff polite and professional

Service

Jordan's customer service was brilliant and professional

Service

All the problem was sorted and as it was a software issue there was no cost to me.

Service

Very polite service and was showed where my car was to collect.

Service

Service was done on time

Service

The work was done promptly and at a reasonable price.

Service

Received a discount which was appreciated

Service

Sales staff were very welcoming, and had an excellent level of product knowledge.

Sales

Everything was very clear and made sure I was kept informed throughout

Sales

Excellent, particularly given the current situation with Covid-19!