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COMPLIMENTARY TECHNOLOGY PACK.

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THE BMW X3. LEAD WITHOUT COMPROMISE.

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THE BMW X4. TAKE CENTRE STAGE.

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THE NEW BMW X5

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INTRODUCING… THE 8

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Give your BMW a liquid detox.

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THE BMW M140i.

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THE BMW 1 SERIES.

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Meet the team

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James Platt

Head of Business
  • Years in the industry 15
  • Department BMW
  • Hobbies Golf.

Patrick Birch

Group Buyer
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising.

Arwa Middleton

Group Customer Retention Manager
  • Years in the industry 2
  • Department Group
  • Hobbies Socialising and spending time with family and friends.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Paul Donegani

New Car Sales Manager
  • Years in the industry 13
  • Department BMW New
  • Hobbies Socialising.

Jon Williams

Transaction Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Jamie Bryan

BMW Certified M Power Specialist
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising.

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW New
  • Hobbies Socialising.

Sophie Hampshire

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Gym and Motorsport.

Toby Mayer

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Football.

Simon Allen

Used Car Sales Manager
  • Years in the industry 18
  • Department BMW Used
  • Hobbies Football, cycling and spending time with family.

Jim Pickerill

Transaction Manager
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family and playing golf.

David Jenkin

Used Car Sales Controller
  • Years in the industry 26
  • Department BMW Used
  • Hobbies Family and Socialising.

Alex Cooper

Used Car Sales Executive
  • Years in the industry 11
  • Department New BMW
  • Hobbies Formula 1, Golf and socialising.

Jason Soden

USED CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW Used
  • Hobbies Football.

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Adam Hubbard

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Travelling.

Samantha Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, cooking and watching films.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

Lola Cork

Senior Aftersales Executive
  • Years in the industry 5
  • Department Service
  • Hobbies Shopping and eating out.

Kate Proud

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs.

Reegan Campion Westwood

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Cars.

DEMI DAWSON

Group Reservations Team Supervisor
  • Years in the industry 3
  • Department Service
  • Hobbies Street dancing, driving and spending time with my French Bulldog.

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Service/repair deadline respected and constant contact for progress.

Service

Lovely staff.

Service

Utterly shocking service. My M135i has now been back to Knights 6 times for 2 faults. the first time it was in the mechanic scratched the car and Knights attempted to smart repair the car, the car is silver and the repair was grey. Enough said!

Service

Would have been 5 stars, but valeters left interior a bit messy.

Service

Courteous service and combined with my service pack it seems good value for money.

Service

Very helpful.

Service

helpful friendly staff

Service

I already thought the price of my first oil/filter service was expensive, but on completion the representative quoted me over £100 more than originally quoted. The representative changed the price to that originally quoted without any quibbles.

Service

Could not find the fault with the 12v unit in the compartment. Just blamed the devices Despite all devices working in other vehicles and in the 12v point in the boot. Not convinced anyone thought to actually check the fuses.

Service

See above and in addition I would like to give good feedback to all the pleasant and caring staff at Knights N/Staffs especially the young lady from service who kept me updated and the young lady who continues to serve up excellent coffee & biscuits.

Service

Completely satisfied from start to finish

Service

Service team are excellent . Cost of servicing is expensive compared to other garage and manufacturers .

Service

Did what they said they would and kept me informed all the time

Service

On time ,and very quick

Service

Bo intention to blame poor staff . Something is fundamentally not right.

Service

as Above the service team knowledge was that of a basic garage not a premium car brand such as BMW. I can only compare my experience to that of Lexus where the team are fully professional, knowledgeable and the customer experience is paramount.

Service

Service staff always treat you with the utmost respect.

Service

Brought car in and you had no time to work on it that day so had to leave it a second day which was inconvenient

Service

Good environment to wait in, and quick to complete work

Service

When collecting my car in October 2018, there was visible scratches on all four corners of the car I was completely shocked as these marks were not there before. Before hand I was upset and angry that the agreement on paper was not as we discussed.

Service

Staff knew all answers to my questions without having to get other people's advise like other bmw garages I've been to

Service

Excellent experience

Service

Had brake fluid service and cars first MOT carried out at north staffs. Found to be helpful and informative.

Service

I had a health check and was given no information about my health check such as when I need new tyres etc. I know my brake pads and discs need to be replaced soon but nothing was mentioned. I think this was just an expensive car wash.

Service

Originally booked into incorrect centre by centre owing to mistake. I then had to wait a couple of weeks for another appointment. Courtesy car was dirty.

Service

As above , your staff should not treat their customers as fools it's very disrespectful

Service

I was able to book my car in at my own convenience, the staff were extremely helpful, and my car was fixed with no issues.

Service

On comparison to Stoke Seat.

Service

Great customer service from all of the team, helped out where they could and provided information where necessary

Service

Would have given this 5 stars if the service quoted at the time of booking was the same as that quoted on arrival (the actual service needed included a brake fluid service not previously mentioned that incurred a higher charge).

Service

Took all day when I was booked in for 9am. Simple job

Service

Good service generally but, after I collected the car, I drove away to find the bonnet was partly open.

Service

Because I was completely satisfied - duh! (This is frequently asked in surveys like this - it is really annoying)

Service

Everything is a battle, even to get someone to return a phone call

Service

although I had to leave my car overnight, I was kept fully informed of progress.

Service

This is the exception to my regular service visits. I had a problem this time which could have been resolved better. In their defence staff were under a lot of pressure.

Service

I gave full marks for my recent service experience due to staff being very attentive, knowledgable and professional at all times.

Service

Support arranged from BMW for repair cost. Makes keeping a full BMW service history worth it.!! Great customer service from Lola.!

Service

Although I had booked my car in weeks in advance because I needed a courtesy car , there was no car available. I had to wait while Kate,who saved the day again, found a car .

Service

Whilst my car was in for repairs I asked that the wheel be refurbished and the Bluetooth repaired as it has a fault. Car was returned quickly without chance to request why the wheel and Bluetooth was not sorted. Now I have to return the car again.

Service

The job was clearly explained and dealt with efficiently. As always well done Amber Mason.

Service

Couldnt get through on the phone, no one was sure about what was happening with the car, even though I had explained and even asked if it had been towed in or I brought it in, then someone called to tell me the car was there, I know I took it!!!

Service

Never got back to me when I phoned Left it to the last minute to say car was ready, when I told service department I needed to know as I had to pick children up. Lack of help when I came to collect.

Service

I don’t believe the problem was addressed fully and I was charged a lot of money for something beyond my control

Service

Mainly due to the helpful staff

Service

Amazing service and care and professional, knew the products and understood my needs

Service

So thorough thoughtful at all times

Service

pleasant greeting and was offered coffee when waiting ,good valet on car

Service

Work carried out was fine after service was poor.

Service

All the staff are very helpful .

Service

Reasonably priced. Efficient service. Ready as requested and car valeted.

Service

I delayed the date for my service in order to have a curtesy car but when I arrived at the garage at 8.30am I was told that there were no curtesy cars.i was told that the serve would take just 90 minutes and I could wait.i did but it took much longer

Service

Excellent customer service, knowledgeable and keen to build relationships with their customers for today and future caring.

Service

Service good, adviser lacked some knowledge . You are irritating me with this survey in that you cannot get over the fact I only gave 4. If the survey does not close after this I will scrap it and make a formal complaint.

Service

Servicing staff fully explained the service work required for my car and costing before hand. Post servicing car performance to my expectation. I was also made aware of wear in the brake pads which will require replacing soon.

Service

Good service, one minor error, when the Stoke branch didn't receive the request from the Stafford branch. Everyone very accommodating

Service

Very good staff

Service

Free to look and not be pressured

Service

friendly service staff.taxi provided home and then back again to collect my vehicle.

Service

Everything carried out to my satisfaction

Service

Well looked after and details of car explained ahead of leaving

Sales

Knights BMW made it very personal amd provided a great service keepig me informed throughout.

Sales

End to end excellent customer service

Sales

I was really impressed with the service received. Quick and efficient.

Sales

A very professional and friendly environment throughout

Sales

Laura Keeling sorted everything out for me.

Sales

Because I am a happy customer.

Sales

The service was completed very well

Sales

Lauren Keeling at Knights BMW was an excellent help and was very efficient. I would definitely recommend her directly and Knights in future.

Sales

Jamie was a delight to deal with. His sense of humour and effort to find exactly the right car could not have been bettered. He was utterly focused on ensuring we had an excellent experience and put himself out more than once to keep us in the loop.