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THE ALL-NEW BMW 1 SERIES.

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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THE BMW 1 SERIES.

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BMW Connected Drive.

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BMW Genius

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Enjoy a complimentary day out at a National Trust place in our all-electric BMW i3.

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BMW Summer Event

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Meet the team

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James Platt

Head of Business
  • Years in the industry 15
  • Department BMW
  • Hobbies Golf.

Patrick Birch

Group Buyer
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising.

Arwa Middleton

Group Customer Retention Manager
  • Years in the industry 2
  • Department Group
  • Hobbies Socialising and spending time with family and friends.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Paul Donegani

New Car Sales Manager
  • Years in the industry 13
  • Department BMW New
  • Hobbies Socialising.

Jon Williams

Transaction Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Jamie Bryan

BMW Certified M Power Specialist
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising.

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW New
  • Hobbies Socialising.

Sophie Hampshire

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Gym and Motorsport.

Toby Mayer

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Football.

Simon Allen

Used Car Sales Manager
  • Years in the industry 18
  • Department BMW Used
  • Hobbies Football, cycling and spending time with family.

Jim Pickerill

Transaction Manager
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family and playing golf.

David Jenkin

Used Car Sales Controller
  • Years in the industry 26
  • Department BMW Used
  • Hobbies Family and Socialising.

Alex Cooper

Used Car Sales Executive
  • Years in the industry 11
  • Department New BMW
  • Hobbies Formula 1, Golf and socialising.

Jason Soden

USED CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW Used
  • Hobbies Football.

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Adam Hubbard

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Travelling.

Samantha Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, cooking and watching films.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

Lola Cork

Senior Aftersales Executive
  • Years in the industry 5
  • Department Service
  • Hobbies Shopping and eating out.

Kate Proud

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs.

Reegan Campion Westwood

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Cars.

DEMI DAWSON

Group Reservations Team Supervisor
  • Years in the industry 3
  • Department Service
  • Hobbies Street dancing, driving and spending time with my French Bulldog.

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

After 4 attempts you cannot find the fault which is causing a clear clicking sound. Your service desk dont call you back and customer service is poor

Service

N/a

Service

Very quick and very helpful. I had an issue which was covered under warranty and it was fixed within two days. Very good service

Service

Sarah Light managed my expectations perfectly and the work was carried out very quickly - thank you very much

Service

ALWAYS HAD THE SAME OVER 26 YEARS

Service

The gentleman who picked up the car for service was extremely pleasant. Later when we called at Knights for a follow up check after I had done the requested 100 miles the service desk lady and coffee shop lady were so helpful and attentive.

Service

Dealt with promptly and courteously. Problem booked in and courtesy vehicle provided to avoid any issues.

Service

Everything was done - although there was some delay due to broken MOT equipment

Service

Good communication, efficient & friendly staff.

Service

Good job done on time - what more is there to say?

Service

Dan was very helpful

Service

Good service friendly staff

Service

The staff are always polite and show genuine interest with any issue I have raised in the past. They have kept me informed. and given me an explanation in a clear and detailed manner.

Service

Work done as discussed & the car was ready when they said

Service

in and out

Service

So the car was investigated the next day - but parts were not available until the following day. I was somewhat disappointed with this - in my experience some small back-street garages get 'same-day' parts - yet Knight's who I have alerted to AdBlue

Service

The BMW and Knights systems are not joined up. I opted for a courtesy car which was showing available but got a call to say that one wasn't available. This was inconvenient. Apart from that, all fine, and a small discount to help with the inconvenien

Service

After having waited two and a half hours I had a paid for taxi home . Then a return complimentary taxi .

Service

It seems the older your car the less likely you are to have a courtesy car. Nevertheless I was looked after by a kind assistant who made sure taxis were available.

Service

Ronnie, on reception, could not be more helpful and pick up drivers very friendly

Service

The car wasn't ready when I arrived to collect it at 5pm. I had to wait for 30 minutes and then take the car with it not having being valeted.

Service

Very professional

Service

The garage hasn't updated my service log on info screen. I was made to wait a further 45 mins while they washed the car off.

Service

As I could not get a courtesy car staff arranged a taxi to transport me from Knights to home then back to Knights again at no cost to myself. Staff kept me updated and made sure I had a drink when I had to wait a short while on arrival.

Service

Issue around updating Gracenote Database, as they said it was done via connected services and not at dealer. Since found this to be incorrect so will have to visit dealer again.

Service

Air of 'It matters'

Service

Sales staff (Ian smith) did all he could to make my experience with BMW a pleasant one.

Service

could have done with courtesy car

Service

Staff are efficient, knowledgeable and courteous

Service

Because I was completely satisfied! (Questions like this annoy me)

Service

Amber very competent

Service

They did the MOT for my vehicle, and also provided an additional service, free of charge, whilst they had the vehicle.

Service

Overall good customer service, value for money and good product

Service

My car was booked in for a service, I was called at 12.20pm saying my car was ready, the service advisor also pointed out they closed at 1pm, 40 minutes notice with children in tow isn't really plenty of notice! Also I didn't receive citnow video.

Service

Very satisfied Lauren keeling was very helpful and friendly and talk me though everything I needed to no 10 out of 10

Service

I have never had a problem with the servicing of my vehicles at Knights BMW and my last visit was no exception.

Service

Sat Nav , radio and hands free stopped working. Contacted my usual garage in Derby and the soonest they could see me was 5 weeks away. Phoned you guys and you booked me for the next day!

Service

As above!

Service

Terrible service - SCAM. They tell everybody they need new tyres!

Service

Kate and Ronnie were very professional and helpful. Kept me informed.

Service

Explained clearly about the work.

Service

Nothing was too much trouble and I was kept informed and updated throughout

Service

You are always welcomed and treated as a VIP customer at Knights.

Service

I always receive excellent service from the staff at Knights. A special mention goes to Sam Leese and the staff in the Service Department. On my last couple of visits I was looked after wonderfully by Lola, Amber and Des the Tyre Specialist.

Service

The service was not done on time and I was not kept up to date with progress. In fact I had to chase and wasted hours just waiting

Service

But I didn't deal with staffs I dealt with Bluebell Crewe

Service

Not heard from bmw knights stoke since I drove the car away

Service

Very good and pleasing service for the vehicle and from staff keeping me informed

Service

Would've been a 5 had they been able to offer me a courtesy car for the day when my car was in being repaired.

Service

The handover after the completion of work could have been better

Service

Proposed work not completed in available timeframe - re-booked for future date.

Service

The problem was resolved.

Service

Because I felt like I was an individual receiving special treatment, and not just like a number in a queue.

Service

Always have satisfactory service

Service

Like I said, all very courteous and professional.

Sales

The experience and pick up of my new car was amazing and made truly special by Roland.

Sales

As stated earlier