Latest News & Events

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THE ALL-NEW BMW 1 SERIES.

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Enjoy a complimentary day out at a National Trust place in our all-electric BMW i3.

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THE BMW 1 SERIES.

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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What is BMW Connected Drive?

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What is a BMW Genius?

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BMW Summer Event

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Explore the dealership

Meet the team

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James Platt

Head of Business
  • Years in the industry 15
  • Department BMW
  • Hobbies Golf.

Patrick Birch

Group Buyer
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising.

Arwa Middleton

Group Customer Retention Manager
  • Years in the industry 2
  • Department Group
  • Hobbies Socialising and spending time with family and friends.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Paul Donegani

New Car Sales Manager
  • Years in the industry 13
  • Department BMW New
  • Hobbies Socialising.

Jon Williams

Transaction Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Jamie Bryan

BMW Certified M Power Specialist
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising.

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW New
  • Hobbies Socialising.

Sophie Hampshire

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Gym and Motorsport.

Toby Mayer

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Football.

Simon Allen

Used Car Sales Manager
  • Years in the industry 18
  • Department BMW Used
  • Hobbies Football, cycling and spending time with family.

Jim Pickerill

Transaction Manager
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family and playing golf.

David Jenkin

Used Car Sales Controller
  • Years in the industry 26
  • Department BMW Used
  • Hobbies Family and Socialising.

Alex Cooper

Used Car Sales Executive
  • Years in the industry 11
  • Department New BMW
  • Hobbies Formula 1, Golf and socialising.

Jason Soden

USED CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW Used
  • Hobbies Football.

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Adam Hubbard

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Travelling.

Samantha Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, cooking and watching films.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

Lola Cork

Senior Aftersales Executive
  • Years in the industry 5
  • Department Service
  • Hobbies Shopping and eating out.

Kate Proud

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs.

Reegan Campion Westwood

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Cars.

DEMI DAWSON

Group Reservations Team Supervisor
  • Years in the industry 3
  • Department Service
  • Hobbies Street dancing, driving and spending time with my French Bulldog.

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

When the reason for my engine fault was diagnosed, the service department believed that the issue shouldn't have happened so soon after the Warranty had expired. They contacted BMW on my behalf and were able to get sanction to do the work FOC. Thanks

Service

I took my car in for a software update to be informed that a recall had been issued to refit rear light brackets. I was not made aware of this beforehand and I was told they would have to retain the car for a week as the part was not in stock.

Service

Nothing to complain about, exceeded my expectations

Service

We needed the car as we were going away and the technician stayed with the car until he was satisfied it was ok

Service

Service team are friendly, efficient and knowledgable

Service

See above. I have already spoken to Sara the Service Manager about my issues. Two days after having my brakes done I received an email Telling me my brake fluid service is now due.

Service

Very helpful and friendly

Service

The repair shop representative was very efficient in producing the necessary paperwork to enable the repair work to proceed & providing a courtesy car. It is clear that BMW take a pride in the workmanship of their repair work

Service

Excellent customer service.

Service

My car was supposed to be hoovered and cleaned only To find it wasn't cleaned that well and the windows were left open for the wash it had meaning all my seats were wet

Service

Ronnie was friendly and efficient and kept me informed how the long the car would be while I waited, with a lovely cup of coffee.

Service

Nice greeting no problems

Service

The services advisor, Ronnie, is rude, arrogant and obnoxious and does not know the product (BMW)

Service

Very helpful and pleasant staff, good facilities, nice coffee!

Service

Since I've registered my car with them from Dec 2017 I had all kind of problems. They've misread my mileage at MOT and added 10k more and blamed me.I've said plenty of times that my car is shaking at cold start and not even today they didn't fixed it

Service

Slightly disappointed in the fact that my car wasn't serviced when I bought it due to the fact the previous owner had a service pack so I took the car in after 5 weeks as was now due and had an advisory on wipers.. £50 this should have be done before

Service

On time etc But I was kept informed

Service

very good customer care

Service

Friendly and helpful staff

Service

Generally been pleased

Service

5 star service all the way

Service

There's always room for improvement

Service

Great service and no delays

Service

Investigation was useless to which when I got the car home I under gone my own investigation and found the issue myself after just one hour on the internet to discover the actual issue at hand. Some wheel bolts were finger tight.

Service

Excellent service very polite and helpful

Service

Felt like I had been treated very well.

Service

As stated above. I doubt anything will be done regarding this feedback and I am not looking for anything in return (I can imagine you get a lot of that) But just better service to go with a great car would help improve the experience.

Service

Staff were prepared to be helpful and to be accommodating to my needs. Car was well washed and cleaned too!

Service

Pleasant staff

Service

went out of their way to help me with all my queries

Service

I was told my car would receive a complimentary wash and vacuum, when I arrived to collect my car at the scheduled time I stated when dropping it in the morning this had not been done, I had to wait a further hour in the waiting area for this.

Service

KNights BMW is my local dealership and has been for the last 12 years and 3 cars. Dealership is always spotless inside with complimentary wifi and coffee. And it gives me a chance to look around while I'm in there

Service

The people we dealt with were professional and knowledgeable about their product. Again the lack of availability of a towbar is an important issue.

Service

knights know me now I have bought 3 BMW'S and two Mini's from nights they always look after us we have to push them a little to get the right deal but it always works out in the end.

Service

The car buying experience was fairly good. Sales team met our needs. Problem with financial side of things. Did part ex and found BMW rang me after 3 weeks to say they had not paid balance to car exchange finance. Had two car payments go out 1 month

Service

Very efficient in all aspects of servicing my vehicles both advisory and practical.

Service

Still waiting for a call back despite ringing twice to chase an answer

Service

N/a

Service

After 4 attempts you cannot find the fault which is causing a clear clicking sound. Your service desk dont call you back and customer service is poor

Service

Very quick and very helpful. I had an issue which was covered under warranty and it was fixed within two days. Very good service

Service

Sarah Light managed my expectations perfectly and the work was carried out very quickly - thank you very much

Service

ALWAYS HAD THE SAME OVER 26 YEARS

Service

The gentleman who picked up the car for service was extremely pleasant. Later when we called at Knights for a follow up check after I had done the requested 100 miles the service desk lady and coffee shop lady were so helpful and attentive.

Service

Dealt with promptly and courteously. Problem booked in and courtesy vehicle provided to avoid any issues.

Service

Everything was done - although there was some delay due to broken MOT equipment

Service

Good communication, efficient & friendly staff.

Service

Dan was very helpful

Service

Good job done on time - what more is there to say?

Service

Good service friendly staff

Service

The staff are always polite and show genuine interest with any issue I have raised in the past. They have kept me informed. and given me an explanation in a clear and detailed manner.

Service

Work done as discussed & the car was ready when they said

Service

in and out

Service

So the car was investigated the next day - but parts were not available until the following day. I was somewhat disappointed with this - in my experience some small back-street garages get 'same-day' parts - yet Knight's who I have alerted to AdBlue

Service

The BMW and Knights systems are not joined up. I opted for a courtesy car which was showing available but got a call to say that one wasn't available. This was inconvenient. Apart from that, all fine, and a small discount to help with the inconvenien

Service

It seems the older your car the less likely you are to have a courtesy car. Nevertheless I was looked after by a kind assistant who made sure taxis were available.

Service

After having waited two and a half hours I had a paid for taxi home . Then a return complimentary taxi .

Service

The car wasn't ready when I arrived to collect it at 5pm. I had to wait for 30 minutes and then take the car with it not having being valeted.

Service

Very professional

Service

Ronnie, on reception, could not be more helpful and pick up drivers very friendly

Service

The garage hasn't updated my service log on info screen. I was made to wait a further 45 mins while they washed the car off.

Service

As I could not get a courtesy car staff arranged a taxi to transport me from Knights to home then back to Knights again at no cost to myself. Staff kept me updated and made sure I had a drink when I had to wait a short while on arrival.

Service

Issue around updating Gracenote Database, as they said it was done via connected services and not at dealer. Since found this to be incorrect so will have to visit dealer again.

Service

Sales staff (Ian smith) did all he could to make my experience with BMW a pleasant one.

Service

Air of 'It matters'

Service

could have done with courtesy car

Service

Staff are efficient, knowledgeable and courteous

Service

Because I was completely satisfied! (Questions like this annoy me)

Service

Amber very competent

Service

Overall good customer service, value for money and good product

Service

They did the MOT for my vehicle, and also provided an additional service, free of charge, whilst they had the vehicle.

Service

My car was booked in for a service, I was called at 12.20pm saying my car was ready, the service advisor also pointed out they closed at 1pm, 40 minutes notice with children in tow isn't really plenty of notice! Also I didn't receive citnow video.

Service

Very satisfied Lauren keeling was very helpful and friendly and talk me though everything I needed to no 10 out of 10

Service

I have never had a problem with the servicing of my vehicles at Knights BMW and my last visit was no exception.

Service

Sat Nav , radio and hands free stopped working. Contacted my usual garage in Derby and the soonest they could see me was 5 weeks away. Phoned you guys and you booked me for the next day!

Service

Kate and Ronnie were very professional and helpful. Kept me informed.

Service

Terrible service - SCAM. They tell everybody they need new tyres!

Service

As above!

Service

Couldn't have done more. Car was for my wife. They covered it for me and let her drive it out of the showroom. She felt very special. Thank you.

Sales

Lauren and Kerry made everything very simple. They helped with any questions we had whilst we were deciding what model to purchase.

Sales

Great service. Friendly staff and a pleasant experience all round.

Sales

Pretty much OK. A mix up with the V5 docs for the trade in.

Sales

Poor start, due to lack of communication regarding delay of car. we expected it at the end of May, If we did not chase we would not have known it was going to be end of July. The service afterwards when Lauren took over improved dramatically.

Sales

Great Service great range well looked after

Sales

Like I said, all very courteous and professional.

Sales

The experience and pick up of my new car was amazing and made truly special by Roland.