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THE BMW X3 M SPORT.

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COMPLIMENTARY TECHNOLOGY PACK.

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THE BMW X3. LEAD WITHOUT COMPROMISE.

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THE BMW X4. TAKE CENTRE STAGE.

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THE NEW BMW X5

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INTRODUCING… THE 8

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Give your BMW a liquid detox.

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THE BMW M140i.

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THE BMW 1 SERIES.

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Meet the team

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James Platt

Head of Business
  • Years in the industry 15
  • Department BMW
  • Hobbies Golf.

Patrick Birch

Group Buyer
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising.

Arwa Middleton

Group Customer Retention Manager
  • Years in the industry 2
  • Department Group
  • Hobbies Socialising and spending time with family and friends.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Paul Donegani

New Car Sales Manager
  • Years in the industry 13
  • Department BMW New
  • Hobbies Socialising.

Jon Williams

Transaction Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Jamie Bryan

BMW Certified M Power Specialist
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising.

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW New
  • Hobbies Socialising.

Sophie Hampshire

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Gym and Motorsport.

Toby Mayer

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Football.

Simon Allen

Used Car Sales Manager
  • Years in the industry 18
  • Department BMW Used
  • Hobbies Football, cycling and spending time with family.

Jim Pickerill

Transaction Manager
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family and playing golf.

David Jenkin

Used Car Sales Controller
  • Years in the industry 26
  • Department BMW Used
  • Hobbies Family and Socialising.

Alex Cooper

Used Car Sales Executive
  • Years in the industry 11
  • Department New BMW
  • Hobbies Formula 1, Golf and socialising.

Jason Soden

USED CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW Used
  • Hobbies Football.

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Adam Hubbard

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Travelling.

Samantha Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, cooking and watching films.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

Lola Cork

Senior Aftersales Executive
  • Years in the industry 5
  • Department Service
  • Hobbies Shopping and eating out.

Kate Proud

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs.

Reegan Campion Westwood

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Cars.

DEMI DAWSON

Group Reservations Team Supervisor
  • Years in the industry 3
  • Department Service
  • Hobbies Street dancing, driving and spending time with my French Bulldog.

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Great customer service from all of the team, helped out where they could and provided information where necessary

Service

Would have given this 5 stars if the service quoted at the time of booking was the same as that quoted on arrival (the actual service needed included a brake fluid service not previously mentioned that incurred a higher charge).

Service

Took all day when I was booked in for 9am. Simple job

Service

Everything is a battle, even to get someone to return a phone call

Service

Because I was completely satisfied - duh! (This is frequently asked in surveys like this - it is really annoying)

Service

Good service generally but, after I collected the car, I drove away to find the bonnet was partly open.

Service

although I had to leave my car overnight, I was kept fully informed of progress.

Service

The job was clearly explained and dealt with efficiently. As always well done Amber Mason.

Service

Although I had booked my car in weeks in advance because I needed a courtesy car , there was no car available. I had to wait while Kate,who saved the day again, found a car .

Service

I gave full marks for my recent service experience due to staff being very attentive, knowledgable and professional at all times.

Service

Whilst my car was in for repairs I asked that the wheel be refurbished and the Bluetooth repaired as it has a fault. Car was returned quickly without chance to request why the wheel and Bluetooth was not sorted. Now I have to return the car again.

Service

This is the exception to my regular service visits. I had a problem this time which could have been resolved better. In their defence staff were under a lot of pressure.

Service

Support arranged from BMW for repair cost. Makes keeping a full BMW service history worth it.!! Great customer service from Lola.!

Service

Couldnt get through on the phone, no one was sure about what was happening with the car, even though I had explained and even asked if it had been towed in or I brought it in, then someone called to tell me the car was there, I know I took it!!!

Service

Never got back to me when I phoned Left it to the last minute to say car was ready, when I told service department I needed to know as I had to pick children up. Lack of help when I came to collect.

Service

I don’t believe the problem was addressed fully and I was charged a lot of money for something beyond my control

Service

Mainly due to the helpful staff

Service

Amazing service and care and professional, knew the products and understood my needs

Service

Work carried out was fine after service was poor.

Service

pleasant greeting and was offered coffee when waiting ,good valet on car

Service

So thorough thoughtful at all times

Service

All the staff are very helpful .

Service

Reasonably priced. Efficient service. Ready as requested and car valeted.

Service

I delayed the date for my service in order to have a curtesy car but when I arrived at the garage at 8.30am I was told that there were no curtesy cars.i was told that the serve would take just 90 minutes and I could wait.i did but it took much longer

Service

Excellent customer service, knowledgeable and keen to build relationships with their customers for today and future caring.

Service

Servicing staff fully explained the service work required for my car and costing before hand. Post servicing car performance to my expectation. I was also made aware of wear in the brake pads which will require replacing soon.

Service

Service good, adviser lacked some knowledge . You are irritating me with this survey in that you cannot get over the fact I only gave 4. If the survey does not close after this I will scrap it and make a formal complaint.

Service

Good service, one minor error, when the Stoke branch didn't receive the request from the Stafford branch. Everyone very accommodating

Service

Very good staff

Service

Free to look and not be pressured

Service

Everything carried out to my satisfaction

Service

friendly service staff.taxi provided home and then back again to collect my vehicle.

Service

Never come back to me regarding matter that was not resolved during the service. It has been left to me to chase them.

Service

Lola the Customer service advisor was excellent!

Service

Please refer to my previous answer which covers this.

Service

They accidentally diagnosed that I needed new front disk brakes.. nobody (but me) seems to do a basic sanity check.. "Really? on a car that done just 18k miles from new?" ... Also - they did not update either the audio software.. or the sat nav

Service

Come to expect this high level from knights now. Very good.

Service

Very good service.

Service

Work carried out was good, staff were pleasant and courteous - however, as mentioned above no courtesy car had initially been organised, and communication was very poor re: additional work required.

Service

As above along with the lack of courtesy vehicles available. A 5 week wait to book my car in is not great to get a courtesy vehicle if this is the case then a call should be made to the customer at least 5 weeks prior to a service to book in.

Service

The service manager on the day was excellent and would give 5 stars . The reason for dropping a star was that when booking I mentioned that a fog light had failed and would need a replacement, this buld had to be ordered and meant a return trip.

Service

Friendly and punctual service

Service

As stated above totally positive experience

Service

We have had to re-book the car bar in as the fault hasn't been fixed, but this was handled efficiently.

Service

Very efficient

Service

In the end, everything was sorted to the highest standard and very efficiently. Alongside this I am thrilled with the politeness of the team and how exceptionally helpful everyone knights bmw are.

Service

Completed service on time and cleaned the car plus explained very well the work carried out. Showroom very clean and made 2 coffee's while waiting

Service

Car was in for a mot test, which was passed. Promt and done with in the time quoted.

Service

The reception staff and check in were Good professional and friendly however the vehicle check came back stating the wrong speed rating tyres had been fitted. I took vehicle to ATS and found the BMW report was simply wrong - not happy

Service

There was simply nothing to fault. A first class experience. The whole team are to be commended.

Service

Disappointed with the booking as given the TOTAL WRONG information on my service plan

Service

As above. Didn’t give full 5 stars as it would have been nice to have an update of time rather than having to ask. When I did ask I was given a quick and helpful answer.

Service

I have never had cause to complain about the standard of service.In my estimation it's a very well run team knowledgeable in all aspects of the models they are dealing with.

Service

Good service

Service

Efficient service

Service

At Knights from the moment you walk through the door you are greeted by a member of the front desk and from there on looked after to a very high standard and made to feel very welcome. The work and reporting back on your car is very well documented.

Service

As above

Service

Had to wait 39 mins for loan car. Staff kept me informed. Called when ready but they couldn’t find the keys and it wasn’t cleaned. They have fixed the problem though. The face to face staff were good

Service

Excellent service from all personnel

Service

Friendly and polite. Efficiency

Service

Good service and attitude of staff

Service

As previous.

Service

I took my car in for 2nd service they well looked after me also they checked every thing in my car well pleased after all Amazing and friendly service ????

Service

As mentioned above.

Service

The mechanical teams and body shop seem completely disconnected. Work allocation to the body shop seems non existent; having had work not done on two occasions the car has been in.

Service

I was really impressed with the service received. Quick and efficient.

Sales

A very professional and friendly environment throughout

Sales

Laura Keeling sorted everything out for me.

Sales

Because I am a happy customer.

Sales

The service was completed very well

Sales

Jamie was a delight to deal with. His sense of humour and effort to find exactly the right car could not have been bettered. He was utterly focused on ensuring we had an excellent experience and put himself out more than once to keep us in the loop.

Sales

Lauren Keeling at Knights BMW was an excellent help and was very efficient. I would definitely recommend her directly and Knights in future.

Sales

As above

Sales

Excellent attentive staff, not too pushy, technicaly very knowledgeable.

Sales

Car was delivered as promised, excellent e-mail updates,good education of features and friendly knowledgeable staff.

Sales

very pleased with the quality service i recieved

Sales

Very good communication with the salesman Toby he kept me upto date with everything either over the phone or email. Every time I visited the showroom I have always been welcomed by the reception staff and offered a drink! Extra steps always count

Sales

Very satisfied

Sales

As above.

Sales

The signing of financial documents proved difficult. The e signature system did not recognise my driving licence and locked me out which meant I had to print off various documents sign scan and send. Which was a but if a pain

Sales

Andy was very good

Sales

original date for delivery was not achieved leading to previous car handed back before new car arrived. a loan car was arranged from the dealership to ensure I was not affected

Sales

Sales team exceeded all my expectations .

Sales

Good response from the sales team and got the car I wanted quickly

Sales

The sales lady Lauren explained every thing we could want to know, 10 out of 10