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WHAT A DIFFERENCE A DAY MAKES.

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THE NEW BMW X5

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INTRODUCING… THE 8

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THE BMW M5. BALANCE TAKES MANY FORMS.

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THE BMW M5. AVAILABLE AT 0% APR WITH BMW DIVIDE. Ts&Cs apply.

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THE BMW i3s AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 COUPÉ AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 ROADSTER AT A LOW 5.9% APR REPRESENTATIVE.*

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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THE BMW 4 SERIES. NOW WITH 0% APR ON IMMEDIATE DELIVERY VEHICLES.*

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THE BMW i3 AT A LOW 2.9% APR REPRESENTATIVE.*

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Meet the team

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James Platt

Head of Business
  • Years in the industry 15
  • Department BMW
  • Hobbies Golf.

Patrick Birch

Group Buyer
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising.

Arwa Middleton

Group Customer Retention Manager
  • Years in the industry 2
  • Department Group
  • Hobbies Socialising and spending time with family and friends.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Paul Donegani

New Car Sales Manager
  • Years in the industry 13
  • Department BMW New
  • Hobbies Socialising.

Jon Williams

Transaction Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Jamie Bryan

BMW Certified M Power Specialist
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising.

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW New
  • Hobbies Socialising.

Sophie Hampshire

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Gym and Motorsport.

Toby Mayer

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Football.

Simon Allen

Used Car Sales Manager
  • Years in the industry 18
  • Department BMW Used
  • Hobbies Football, cycling and spending time with family.

Jim Pickerill

Transaction Manager
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family and playing golf.

David Jenkin

Used Car Sales Controller
  • Years in the industry 26
  • Department BMW Used
  • Hobbies Family and Socialising.

Alex Cooper

Used Car Sales Executive
  • Years in the industry 11
  • Department New BMW
  • Hobbies Formula 1, Golf and socialising.

Jason Soden

USED CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW Used
  • Hobbies Football.

Ryan Shilton

USED CAR SALES EXECUTIVE
  • Years in the industry 15
  • Department BMW Used
  • Hobbies Motorsport, Football and Music Festivals.

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Adam Hubbard

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Travelling.

Samantha Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, cooking and watching films.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

Lola Cork

Senior Aftersales Executive
  • Years in the industry 5
  • Department Service
  • Hobbies Shopping and eating out.

Kate Proud

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs.

Reegan Campion Westwood

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Cars.

DEMI DAWSON

Group Reservations Team Supervisor
  • Years in the industry 3
  • Department Service
  • Hobbies Street dancing, driving and spending time with my French Bulldog.

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Completed service on time and cleaned the car plus explained very well the work carried out. Showroom very clean and made 2 coffee's while waiting

Service

Car was in for a mot test, which was passed. Promt and done with in the time quoted.

Service

Mandy and her constant smile and good naturedness alone would deserve five stars......withholding one star as no courtesy vehicle provided

Service

The reception staff and check in were Good professional and friendly however the vehicle check came back stating the wrong speed rating tyres had been fitted. I took vehicle to ATS and found the BMW report was simply wrong - not happy

Service

All on time and complete

Service

There was simply nothing to fault. A first class experience. The whole team are to be commended.

Service

Excellent customer service and professional, patient and friendly staff. Provided all the information I needed clearly, leaving me confident in what they were telling me.

Service

I have never had cause to complain about the standard of service.In my estimation it's a very well run team knowledgeable in all aspects of the models they are dealing with.

Service

Disappointed with the booking as given the TOTAL WRONG information on my service plan

Service

Service and transport good

Service

Good service

Service

As above. Didn’t give full 5 stars as it would have been nice to have an update of time rather than having to ask. When I did ask I was given a quick and helpful answer.

Service

Efficient service

Service

At Knights from the moment you walk through the door you are greeted by a member of the front desk and from there on looked after to a very high standard and made to feel very welcome. The work and reporting back on your car is very well documented.

Service

As above

Service

Had to wait 39 mins for loan car. Staff kept me informed. Called when ready but they couldn’t find the keys and it wasn’t cleaned. They have fixed the problem though. The face to face staff were good

Service

Friendly and polite. Efficiency

Service

Excellent service from all personnel

Service

Good service and attitude of staff

Service

As mentioned above.

Service

I took my car in for 2nd service they well looked after me also they checked every thing in my car well pleased after all Amazing and friendly service ????

Service

As previous.

Service

The mechanical teams and body shop seem completely disconnected. Work allocation to the body shop seems non existent; having had work not done on two occasions the car has been in.

Service

Can't fault it

Service

Repair/tracking one hundred percent

Service

It was very quick and easy to drop the car off and pick it up at the end of the day, the staff were very pleasant and helpful.

Service

Excellent service

Service

Took vehicle in for MOT. Service department telephoned to say that vehicle was being washed and would be ready for collection by 5 p.m. I had to wait for 45 minutes before I could drive it away. I was compensated with a voucher to cover my next MOT.

Service

Everything was done as agreed and more quickly than expected.

Service

I had numerous calls whilst on holiday, to remove the items from the vehicle and also asking me to give the go ahead for chargeable work, which should have been done under warranty. Faulty parts are being replaced at another Dealership under warranty

Service

I have received a quality service on each visit.

Service

I had a little wait to collect my car on picking up. Only due to several people arriving at the same time though.

Service

It was booked in on the day the service was carried out, the cost of the service was the same as quoted, what more can you ask for.

Service

Professional and curtious staff

Service

Delay as shown above caused by damage by service engineer on refitting screen wash reservoir necessitating a replacement part

Service

Car returned in a prompt time scale. All work completed to my satisfaction. Additional issue identified and resolved before returning to me.

Service

Completed on time to a good standard

Service

They did everything they said they would

Service

Great customer service

Service

Visited on a very busy Friday afternoon following a " drivetrain propulsion " warning message. Although the problem could not be fixed that afternoon, we were taken home by taxi and a 5 series BMW was delivered to our home address.Excellent service.

Service

Knocking noise that I’m told will go away with break dust build up - not 100% convinced

Service

Exceptionally good service.

Service

easy process

Service

Always user friendly and customer focused

Service

No complaints.

Service

As previous and benefitted from service package so cost effective

Service

Usually have courtesy car but on this occasion waited in reception whilst service was carried out as would have had to have waited another 2 weeks for service if courtesy car needed. Was offered a coffee but never arrived.

Service

Not only did the work get carried out I also got my car cleaned inside and out as well

Service

Job done properly and the car was cleaned really well

Service

Seamless service

Service

Was very satisfied how Lola looked after me as a client, although I felt the person I initially dealt with before Lola could have been more helpful.

Service

After a poor start (couldn’t help me with my map upgrade), Lola went out of her way to assist me. In particular, she waited for me when I was late coming to collect my dad. Greatly appreciated.

Service

Kate proud was excellent

Service

No tyres to fit my vehicle even though I had booked this service weeks ago and mentioned I may need front tyres.

Service

Reception sensible, pre service procedures carried without fuss and language clear, not hyped , refreshments and service of both good, environment clean, background music not too intrusive, employes smart and not loud. More range in newspapers needed

Service

very impressive all round. Prompt collection & delivery and well turned out representative

Service

I was greeted by a very pleasant lady (Amber?) as soon as i arrived & dealt withvery competantly. She then escorted me to see a salesman (as opposed to pointing where i needed to go).(Previously my experiences with Knights NOT been that pleasant)

Service

Pleasant experience from the smiling receptionist to the service department personnel.

Service

Excellent from Lola cork

Service

I had made an appointment to replace the gas struts in the boot. Over the phone I did emphasise what needed attention and that the car had a BMW extended warranty. At the end of the day I was phoned to be told BMW had to ask the underwriters.

Service

Excellent service

Service

After some issues with the finance department a year ago it was a pleasing to see that the service department and reception teams were considerate, polite and prompt with the service

Service

Very professional.

Service

although the overall service was very good, it did unfortunately take two weeks to rectify the issue with the vehicle. However I was provided with a suitable courtesy car for this period of time.

Service

The service was done within the specified time and wash washed for me, I waited while the service was carried out and there was plenty to keep me occupied

Service

fast and reliable

Service

Everything completed on time as promised

Service

I didn’t get a copy of the health check and the washer warning light was on when I got the car back

Service

The female person who dealt with me in the service department was excellent, I think her name was ?? Amber. The best service I have had!

Service

can't believe that the service message was not reset on my car, this means I have to make another unplanned and unconventional visit back to the garage. It something this obvious was missed, what else might have been over looked?

Service

Left completely happy with everything I had gone in o do.

Service

My car was kept in the workshop for several days longer than first anticipated. I was kept informed of proceedings daily by Amber Mason. She did an excellent job for BMW handling my case this week.

Service

Job was done perfect, couldn’t ask for more.

Service

Weekend service facility and knowledgeable staff.

Service

I was disappointed that the doors were locked till 8.00 at Knights BMW Stoke. Not convinced I'll return for further servicing. I'm retired and tee off (golf) 8 .15 most mornings. Never been a problem before at Knights.

Service

There great hun

Service

Good taxi service on dropping car in explained process well.

Service

Surely this self evident

Service

Easy booking, speedy service, kept up to date on work progress, coffee and a clean car.

Service

No feedback during the day

Service

All very good!

Service

The service was carried out in the allotted time and, the car was cleaned after. The only reason you didn't score full marks; at booking I requested time with Sales to review / road test the new M5. This didn't happen whilst there...

Service

good communication with staff

Service

We were very pleased with the service we were given on arrival and our time at BMW Knights was one to be remembered. The service given by all of the staff was great. All of the staff were friendly, pleasant and polite. They couldn't of been better.

Service

Work completed faster than anticipated

Service

They do what they say hun

Service

Would have been 100% but last minute charge for brakes

Service

Exceptional customer service as always from Knights

Service

I asked if my car could be ready by lunch time and yes I received the phone call at 1pm to advise car ready - again excellent service

Service

Nice area whilst waiting. Friendly and informative staff

Service

Fast track as I live a while away and was very comfortable during the wait

Service

Unfortunately although the car was left at 8am to be picked up at 5pm I still had to wait till approx 5.45pm

Service

Sales team exceeded all my expectations .

Sales

When ordering my appointed sales person was unavailable. Collection wasn't done in the handover bay. Car was parked outside. Scheduled time was missed. Vehicle had a scratch which wasn't noticed until collection day. Expected more when buying an M2C.

Sales

Good response from the sales team and got the car I wanted quickly

Sales

The sales lady Lauren explained every thing we could want to know, 10 out of 10

Sales

Both were exceptional. Never had such a detailed vehicle hand over and follow up. The sales executive I dealt with, Jamie Bryan had vast product knowledge and a pleasure to do business with.

Sales

.

Sales

Very. Big thank you to Toby; very professional and a great service. Also a further thanks to Jamie and all the girls on reception for such a friendly, professional and pleasant sevice.

Sales

Full attention to detail given and explained

Sales

Made to feel welcome with coffee always offered on arrival.

Sales

Everyone at Knights were incredible, felt valued, welcome and thoroughly professional with deep knowledge of their products. Time was taken to ensure it was the right car for my needs.

Sales

Made to feel special BY ALL members of staff who ALL went out of their way.

Sales

Every thing went as was planned

Sales

the staff were professional and knowledgeable of service

Sales

Salesman Jamie Bryan did go the extra mile to ensure that we were entirely satisfied with our purchasing journey

Sales

Pleasant staff but the process seemed to take a long time to place an order

Sales

The order form stated £25 fuel which was not put into the vehicle before handover however, I queried this and it has been been resolved.

Sales

Friendly, courteous, and knowledgeable staff.Very professional and helpful.A real pleasure to do business with.

Sales

Lauren kept in touch with me throughout the process and nothing was too much trouble.

Sales

Staff have a “can do” spirit and nothing is to much trouble.

Sales

Very satisfied

Sales

My car looked absolutely stunning and staff went out of their way following my accident to reassure me that it would be equally if not more stunning than when I originally collected it.

Sales

Absolutely brilliant Jamie made it an experience to remember Nothing was too much trouble. He spent time a lot of time going through everything We found out after that he actually came in on his day off to look after us

Sales

Have been visiting Knights for a good number of years and this is my fourth vehicle purchase from the dealership. Always feel relaxed and know that my best interests will be considered at all times - also have the best selection of cars possible.

Sales

As already stated very friendly staff most especially our salesperson Lauren Keeling she was exceptional.