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The all-new BMW 3 Series Touring

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THE ALL-NEW BMW 1 SERIES.

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Enjoy a complimentary day out at a National Trust place in our all-electric BMW i3.

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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Black Friday Sales Event

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The All New BMW X3 Launch

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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How can a BMW Genius help me?

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Your perfect BMW couldn't be closer

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Explore the dealership

Meet the team

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Tony Crolla

Head of Business
  • Years in the industry 38
  • Department BMW
  • Hobbies Spending time with family, Golf.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Jon Williams

Transaction Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the industry 9
  • Department BMW New
  • Hobbies Socialising.

Toby Mayer

New Car Sales Executive
  • Years in the industry 2
  • Department BMW New
  • Hobbies Football.

Mark Graham

New Car Sales Executive
  • Years in the industry 17
  • Department BMW New
  • Hobbies Motorsport, Travelling

Dan Hunter

New Car Sales Executive
  • Years in the industry 6
  • Department BMW New
  • Hobbies Music

Connar Edwards

Product Genius
  • Years in the industry 1
  • Department BMW New
  • Hobbies Socialising

Simon Allen

Used Car Sales Manager
  • Years in the industry 18
  • Department BMW Used
  • Hobbies Football, cycling and spending time with family.

Antony Hine

Transaction Manager
  • Years in the industry 11
  • Department Used BMW
  • Hobbies Football

Alex Cooper

Used Car Sales Executive
  • Years in the industry 11
  • Department New BMW
  • Hobbies Formula 1, Golf and socialising.

Jason Soden

USED CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW Used
  • Hobbies Football.

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Adam Hubbard

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Travelling.

Jack Farrell

Used Car Sales Executive
  • Years in the industry 2
  • Department Used BMW
  • Hobbies Motorsport, Golf & Socialising

Samantha Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, cooking and watching films.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

They were really honest, made me feel important to them and got my car back on the road as quickly as they could. They also didn't try to sell me something I didn't need like another dealer!

Service

Great service

Service

Jordan Eldergill has been over and above board in trying to resolve my issue.

Service

Very professional and efficient service provided by the team at Knights

Service

The courtesy car was not allocated so had to wait while a vehicle was obtained for one of the sales managers.

Service

I did ask for a quote for a dash cam however the salesperson did not come back to me. I know this was unrelated to what I came in for, however I do expect acknowledgement of my questions. I will ask again at my service next year.

Service

Friendly staff, work completed on time

Service

Service Staff won't let you speak to a technician and hence it takes longer to get to a solution etc.

Service

look at the issue we had at 1st MOT for the BMW x5 - a 50k car three years old

Service

I haven't had a Service. It was a body repair through Insurance. However, the service was excellent.

Service

Work took a little longer than I expected, but service and quality of work was excellent.

Service

I delivered a car that was suffering from a lot of issues, and they were extremely patient and professional with me throughout the 2+ weeks it was in their care, constantly giving me updates and giving me many options on how to proceed.

Service

What more is there to say?

Service

Well received by the ladies on reception and the service team carried out my wishes one hundred per cent. I was impressed from start to finish.

Service

Absolutely no complaints

Service

Good but expensive.

Service

The service and help from the staff was up to level of professionalism associated with a BMW

Service

Because I was completely satisfied

Service

Because you don't listen

Service

Great service

Service

Am happy

Service

Everything explained and a call to say car would be ready on time as promised

Service

Everything I requested was observed and the issues were dealt with.

Service

Excellent service

Service

Quick and easy process.

Service

Staff were brilliant young lady knew everything and was a pleasure to deal with.

Service

Car was collected from home, work completed on it and dropped back on the same day. Excellent

Service

Everything thoroughly explained

Service

Very professional

Service

Lack of communication regarding keeping car off the road without checking first

Service

Just all good

Service

The service I've received from BMW (Knights) has been very good. So far I've never felt like I've been let down by them and I hope this continues for many more years to come.

Service

MOT was good value, unfortunately I purchased 4 tyres through Knights, who told me they were price competitive only to find they over charged me, compared to market prices, by a minimum of £300. They do not reconnect Dashboard Cams after service.

Service

Was advised the DVLA website was not working so unable to print the MOT certificate there and then. I was advised this would be sent in the post, over a week later and this has still not been received.

Service

Price was good compared to other local franchises.

Service

No complaints

Service

Couldn't have done anything better really. As a cyclist, leaving my car for a service. It would be nice to have a safe place to leave my bike whilst i sorted the paper work out.

Service

Staff take the time to explain all you need to know, they keep you updated and ensure you are offered refreshments.

Service

Fixed the car with no issues

Service

No issues what so ever

Service

no problems this time but had on last 2 occasions

Service

Having been told the car was ready when we arrived it was not and we had to wait whilst tyres were collected from the supplier and then fitted. This meant abot a 2 hour wait.

Service

Fantastic staff ,great knowledge ,and do what you ask

Service

Recall issue was fully resolved, without other problems caused ( which unfortunately is not the always the case when visiting other dealers)

Service

Had to wait

Service

I don't believe the warranties applied to the car were correctly explained to me and therefore I purchased extra's, and made a large deposit, which I could have reduced / not purchased in order to make up for the unexpected expenditure on maintenance

Service

Service is exceptional as always

Service

During the annual service I asked for two new rear lights to be supplied and fitted due to condensation build up. When they were being fitted, the technician damaged ie.chipped/took paint off the rear bumper in three places.

Service

Able to book for next day MOT which my more local dealer in Derby could not do for about 6 weeks (after the expiry of the MOT). Opportunity taken to check for warranty items - minor criticism is that I was promised a wash and vac which didn't happen

Service

Good service

Service

The actual experience was good. They're a very good dealer who I have dealt with for a number of years. I also have a Mini Cooper. However, I was not happy with having to wait 3 weeks for a courtesy car - when there was a risk with driving my car

Service

Very professional, courteous & very helpful

Service

Staff are always welcoming, attentive and very easy to deal with.

Service

Everything was excellent

Service

work carried out at agreed time and completed promptly. Courtousy wash and clean done thoroughly. all works explained clearly

Service

Kept informed of process .

Service

Couldn't fault any part of my service BMW at Shrewsbury have so much to learn from you guys.

Service

no-one called me back

Service

No air conditioning coolant in stock for prearranged air-conditioning service and repair. Had to wait 4 hrs to be told then 24 hours more to collect the car. Git aoan car but it was disruptive and unnecessary.

Service

Vehicle repaired and returned and cleaned to a good standard.

Service

Very transparent with the info given to me & on both occasions I have been able to wait with at the dealership for my vehicle to be completed.

Service

When the reason for my engine fault was diagnosed, the service department believed that the issue shouldn't have happened so soon after the Warranty had expired. They contacted BMW on my behalf and were able to get sanction to do the work FOC. Thanks

Service

I took my car in for a software update to be informed that a recall had been issued to refit rear light brackets. I was not made aware of this beforehand and I was told they would have to retain the car for a week as the part was not in stock.

Service

Nothing to complain about, exceeded my expectations

Service

We needed the car as we were going away and the technician stayed with the car until he was satisfied it was ok

Service

Service team are friendly, efficient and knowledgable

Service

See above. I have already spoken to Sara the Service Manager about my issues. Two days after having my brakes done I received an email Telling me my brake fluid service is now due.

Service

The repair shop representative was very efficient in producing the necessary paperwork to enable the repair work to proceed & providing a courtesy car. It is clear that BMW take a pride in the workmanship of their repair work

Service

Very helpful and friendly

Service

Excellent customer service.

Service

Ronnie was friendly and efficient and kept me informed how the long the car would be while I waited, with a lovely cup of coffee.

Service

My car was supposed to be hoovered and cleaned only To find it wasn't cleaned that well and the windows were left open for the wash it had meaning all my seats were wet

Service

Nice greeting no problems

Service

The services advisor, Ronnie, is rude, arrogant and obnoxious and does not know the product (BMW)

Service

Very helpful and pleasant staff, good facilities, nice coffee!

Service

Since I've registered my car with them from Dec 2017 I had all kind of problems. They've misread my mileage at MOT and added 10k more and blamed me.I've said plenty of times that my car is shaking at cold start and not even today they didn't fixed it

Service

On time etc But I was kept informed

Service

Slightly disappointed in the fact that my car wasn't serviced when I bought it due to the fact the previous owner had a service pack so I took the car in after 5 weeks as was now due and had an advisory on wipers.. £50 this should have be done before

Service

very good customer care

Service

Generally been pleased

Service

Friendly and helpful staff

Service

5 star service all the way

Service

There's always room for improvement

Service

Great service and no delays

Service

Investigation was useless to which when I got the car home I under gone my own investigation and found the issue myself after just one hour on the internet to discover the actual issue at hand. Some wheel bolts were finger tight.

Service

Excellent service very polite and helpful

Service

Felt like I had been treated very well.

Service

Staff were prepared to be helpful and to be accommodating to my needs. Car was well washed and cleaned too!

Service

As stated above. I doubt anything will be done regarding this feedback and I am not looking for anything in return (I can imagine you get a lot of that) But just better service to go with a great car would help improve the experience.

Service

Pleasant staff

Service

went out of their way to help me with all my queries

Service

I was told my car would receive a complimentary wash and vacuum, when I arrived to collect my car at the scheduled time I stated when dropping it in the morning this had not been done, I had to wait a further hour in the waiting area for this.

Service

KNights BMW is my local dealership and has been for the last 12 years and 3 cars. Dealership is always spotless inside with complimentary wifi and coffee. And it gives me a chance to look around while I'm in there

Service

you could not fault any thing from beginning to end I was guided to the most ideal car for my needs ,and everything was spoke with so much confidence and knowledge ,your car sales lady is very professional and made everything crystal clear .

Sales

Looked after me very well and great coffee Connor the genius knows his stuff and Dean is a great guy

Sales

Great service and deal

Sales

As highlighted above all the staff ( from receptionists to sales staff to servicing) at stoke have been great. In particular Kerry Caravan and Mark Graham at stoke have been great in their service

Sales

When I placed the order I was told I had more than a week to finalise exactly what I wanted, but 2 days later the car was in production and I couldn't change the order, so I didn't get the exact car I wanted. BMW's loss!. Delivery was ok.

Sales

Very pleased

Sales

As I have dealt with the garage before and found the Staff always friendly

Sales

The test drive was not as thorough as others provide and a blemish on the rear bumper on day of handover meant I had to return the vehicle for remedial work

Sales

Efficient and transparent

Sales

Quick delivery although the colour I wanted wasn't available till end of the year. They went above and beyond to get my second choice

Sales

Everything was done as promised and on the times promised and I was treated. with courtesy as I was when I bought the car I have just parted with 15 years ago!!! I trust that my newBMW will be as good as my last one. I am delighted with BMW.

Sales

Lauren Keeling was fantastic and even rang me a couple of times to let me know how things were going. Also the Lady in the cafe was really lovely too!

Sales

Overall experience has been great apart from the scratches that I have mentioned which was sorted anyway. Also, it could have been more satisfying if small freebies comes with the car on handover. Not even a free key ring comes with the keys.

Sales

Both toby and jon were so helpful and courteous. Made me and my wife welcome and comfortable. Incredibly professional dealership and I will be coming back to these guys for our next car 100%

Sales

Couldn't have done more. Car was for my wife. They covered it for me and let her drive it out of the showroom. She felt very special. Thank you.

Sales

Lauren and Kerry made everything very simple. They helped with any questions we had whilst we were deciding what model to purchase.

Sales

Pretty much OK. A mix up with the V5 docs for the trade in.

Sales

Great service. Friendly staff and a pleasant experience all round.