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WHAT A DIFFERENCE A DAY MAKES.

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THE BMW i3 AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i3s AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 COUPÉ AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 ROADSTER AT A LOW 5.9% APR REPRESENTATIVE.*

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THE BMW 3 SERIES SALOON NOW AVAILABLE WITH 0% APR ON IMMEDIATE DELIVERY VEHICLES ONLY.*

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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BMW i8 Roadster

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Meet the team

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James Platt

Head of Business
  • Years in the industry 15
  • Department BMW
  • Hobbies Golf.

Patrick Birch

Group Buyer
  • Years in the industry 11
  • Department BMW
  • Hobbies Football and Socialising.

Arwa Middleton

Group Customer Retention Manager
  • Years in the industry 2
  • Department Group
  • Hobbies Socialising and spending time with family and friends.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Paul Donegani

New Car Sales Manager
  • Years in the industry 13
  • Department BMW New
  • Hobbies Socialising.

Jon Williams

Transaction Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW New
  • Hobbies Socialising.

Jamie Bryan

New Car Sales Executive
  • Years in the industry 15
  • Department BMW New
  • Hobbies Socialising.

Sophie Hampshire

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Gym and Motorsport.

Toby Mayer

New Car Sales Executive
  • Years in the industry 1
  • Department BMW New
  • Hobbies Football.

Simon Allen

Used Car Sales Manager
  • Years in the industry 18
  • Department BMW Used
  • Hobbies Football, cycling and spending time with family.

Jim Pickerill

Transaction Manager
  • Years in the industry 17
  • Department BMW Used
  • Hobbies Family and playing golf.

David Jenkin

Used Car Sales Controller
  • Years in the industry 26
  • Department BMW Used
  • Hobbies Family and Socialising.

Alex Cooper

Used Car Sales Executive
  • Years in the industry 11
  • Department New BMW
  • Hobbies Formula 1, Golf and socialising.

Jason Soden

USED CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW Used
  • Hobbies Football.

Ryan Shilton

USED CAR SALES EXECUTIVE
  • Years in the industry 15
  • Department BMW Used
  • Hobbies Motorsport, Football and Music Festivals.

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Adam Hubbard

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Travelling.

Samantha Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, cooking and watching films.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

Lola Cork

Senior Aftersales Executive
  • Years in the industry 5
  • Department Service
  • Hobbies Shopping and eating out.

Kate Proud

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Going on holiday, spending time with family, friends and three pugs.

Reegan Campion Westwood

Aftersales Executive
  • Years in the industry 2
  • Department Service
  • Hobbies Cars.

DEMI DAWSON

Group Reservations Team Supervisor
  • Years in the industry 3
  • Department Service
  • Hobbies Street dancing, driving and spending time with my French Bulldog.

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

No feedback during the day

Service

Easy booking, speedy service, kept up to date on work progress, coffee and a clean car.

Service

The service was carried out in the allotted time and, the car was cleaned after. The only reason you didn't score full marks; at booking I requested time with Sales to review / road test the new M5. This didn't happen whilst there...

Service

All very good!

Service

good communication with staff

Service

We were very pleased with the service we were given on arrival and our time at BMW Knights was one to be remembered. The service given by all of the staff was great. All of the staff were friendly, pleasant and polite. They couldn't of been better.

Service

Would have been 100% but last minute charge for brakes

Service

They do what they say hun

Service

Work completed faster than anticipated

Service

Exceptional customer service as always from Knights

Service

I asked if my car could be ready by lunch time and yes I received the phone call at 1pm to advise car ready - again excellent service

Service

Nice area whilst waiting. Friendly and informative staff

Service

Fast track as I live a while away and was very comfortable during the wait

Service

Unfortunately although the car was left at 8am to be picked up at 5pm I still had to wait till approx 5.45pm

Service

They under promised but over delivered

Service

A+++. So easy. Lots of calls to check we were happy and to update us. Kept expecting something to go wrong because it was all so perfect.....but nothing did.

Service

Booking in and collection was quick no waiting.

Service

Despite my 1 issue above. The staff were extremely courteous & helpful. It was a nice touch to have a a choice of coffee whilst waiting.

Service

The aftersales executives always do their utmost to solve any issues

Service

As above, people dealing were great, but due to problems with the car that were out of their or my control, led to a longer than required process.

Service

Found all staff very helpfull and friendly car was serviced in time stated and returned in good clean condition

Service

Even though I didn’t need an Mot as the letter said they checked my car anyway

Service

The problem was sorted out to my satisfaction.

Service

I was satisfied with the car service and facilities at the garage whilst waiting, however, I had a long debate around pricing as your online system quoted a price, I booked the vehicle in and on arrival was told the price was incorrect.

Service

Good on time schedule

Service

Staff are very friendly and most helpful, excellent tea and coffee.

Service

I had 2 a visit for my free warranty check and then 6 days later a visit for mot. On my 1st visit I was advised my rear break pads would needs changing due to them being a 4, but when visiting on mot day they were now a 7. Which makes no sense.

Service

Satisfied with service, if somewhat impersonal.

Service

Car was picked up and taken to Knights North Staffs and redelivered same day, an excellent service. I was also kept well informed of progress and completion of work.

Service

I've had to visit you on a few occasions to resolve issues related to a used car purchase (from another BMW dealer). On each, the service I've received has been nothing short of amazing. It's refreshing to see a team that's got my interests at heart.

Service

Very good price for servicing plus me car had a wash and vacuum.

Service

Amber Mason was very professional in solving the issue that I had.

Service

The only problem with the whole service was that your sheet said that the car had a complimentary clean and valet, but it came back dirtier than it went in.

Service

Made welcome and kept informed Professional consultants

Service

My experience was far from what you'd expect from a premium brand main dealer...feel free to call me for full details

Service

Very down to earth and fair.

Service

Fast check in and out , all the works was carried out as agreed plus the car was returned washed and valeted .

Service

Job finished on time and car delivered to my agreed pick up point. Also good communication.

Service

Really welcoming, professional and made to feel important

Service

Having had my car in to diagnose the problem (Had to wait 3 weeks for first appointment then another 3 weeks to this appointment) I was told conflicting stories of diagnosis and repair, you should tell the truth on repair time.

Service

good service, good price and great customer service

Service

I watched the technician from the comfort of the cafe bar. Care and attention was evident throughout. He even replaced two damaged registration plate screws, didn’t charge, and made no reference to this very kind act. Brilliant service.

Service

Receptionist was very helpful and arranged for the car to be picked up at home as I was at the hospital that day. Car returned valeted and as promised

Service

The problem wS dealt with efficiently

Service

Work completed very efficiently whilst I waited, at an agreed price.

Service

The service was excellent. The gentleman who carried out the smart repair did a great job at a fair price. Very happy.

Service

As mentioned in first answer. Also, you clean my car which is always a bonus!

Service

Great service car was in for mot no issues

Service

They let me drive the car away after 2 days in their premises and had not corrected the faultHad to stick it back in againBasic stuff

Service

Quick, efficient, listened to my requests and returned my car in a lovely condition. I was even walked back to ‘receive ‘ my car

Service

The establishment of the problem to the part replacement was superb

Service

work competed on time at a fair cost

Service

Scored lower due to the overall prices.

Service

Aside from the nice cup of tea everything went wrong.

Service

Able to deal with my breakdown quickly, without fuss and they avoided me needed a temporary hire car.

Service

Service completed on time and as advised. No courtesy car available due to recall spike in service bookings. Understandable.

Service

staff did an excellent job

Service

Following problems with my original car, BMW customer service gave me a free 5 year service plan. This was not on the system at knights, even though BMW emailed them at the time. I had to inform the service team to speak to their manager.

Service

All of the Service Team are just great!

Service

Very satisfied

Sales

My car looked absolutely stunning and staff went out of their way following my accident to reassure me that it would be equally if not more stunning than when I originally collected it.

Sales

Have been visiting Knights for a good number of years and this is my fourth vehicle purchase from the dealership. Always feel relaxed and know that my best interests will be considered at all times - also have the best selection of cars possible.

Sales

Absolutely brilliant Jamie made it an experience to remember Nothing was too much trouble. He spent time a lot of time going through everything We found out after that he actually came in on his day off to look after us

Sales

As already stated very friendly staff most especially our salesperson Lauren Keeling she was exceptional.

Sales

Whole experience top class , freedom to walk and talk to people and very relaxed way we were dealt with . Jamie stayed late to see and dicuss our needs and we followed this up with visiting the following day to conclude matters .

Sales

Staff couldn’t do more just as I expected as a previous bmw owner

Sales

Lauren was helpful,polite and knew her stuff

Sales

Amazing, very happy to recommend to friends and family. Given plenty of time and assistence.

Sales

Lauren Keeling - our sales contact was professional, knowledgeable and helped make this new experience easy and enjoyable. The communications relating to the vehicle was excellent and I was kept fully updated throughout the process.

Sales

Sales man was not pushy, let me look around at my own leisure and got my requirements.

Sales

Excellent service we were made to feel that nothing was to much trouble, even down to the flowers for my wife