Latest News & Events

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Introducing the new BMW 128ti.

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Pre-order the new BMW iX3 Premier Edition

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BMW Owner's Guide: Maintaining Your BMW.

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The all-new BMW 3 Series Touring

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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Black Friday Sales Event

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The All New BMW X3 Launch

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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How can a BMW Genius help me?

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YOUR PERFECT BMW COULDN’T BE CLOSER.

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BMW M.

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COVID-19 Statement

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THE BMW 5 SERIES

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BMW SUCCESS AT THE WHAT CAR? AWARDS.

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Pre-order the new BMW iX

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An important message for our customers

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Explore the dealership

Meet the team

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Tony Crolla

Head of Business
  • Years in the industry 38
  • Department BMW
  • Hobbies Spending time with family, Golf.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Jon Williams

New Car Sales Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Toby Mayer

New Car Sales Executive
  • Years in the industry 2
  • Department BMW New
  • Hobbies Football.

Mark Graham

New Car Sales Executive
  • Years in the industry 17
  • Department BMW New
  • Hobbies Motorsport, Travelling

Dan Hunter

New Car Sales Executive
  • Years in the industry 6
  • Department BMW New
  • Hobbies Music

Connar Edwards

Product Genius
  • Years in the industry 1
  • Department BMW New
  • Hobbies Socialising

Antony Hine

Used Car Sales Manager
  • Years in the industry 11
  • Department Used BMW
  • Hobbies Football

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

All done in a timely manager with full explanation of works

Service

Efficient, professional

Service

As above.

Service

Well looked after

Service

Prompt attention on arrival, nice relaxed places to sit and wait, service with a smile

Service

All work done in the time frame predicted, also has a lock replaced under a different company warranty and all went through no problem.

Service

Great communication from the service desk and the technicians via the video link sent to my mobile. Excellent. The young lady who served me at the desk was extremely polite polite and friendly and I was really impressed with her level of knowledge.

Service

Excellent service.

Service

The work was carried out as planned, very efficiently. We received a vehicle health check report sent to our mobile phone, the car was given a wash and returned to us in an exemplary state.

Service

Liam went to great lengths to keep me informed and sort my queries

Service

Liam went to great lengths to sort out problem with SatNav and explained the solution to me fully.

Service

During the time my car was at Knights, I was kept updated regularly with progress. I was given a terrific courtesy vehicle while mine was being repaired. I cannot praise Jordan (Service Advisor) highly enough. He is a credit to BMW.

Service

Very pleased, the repair was completed under warranty, speedily and to my satisfaction.

Service

Easy to book in at a convenient time even with all the extra problems that this year has brought. Safe environment and Covid secure.

Service

Very impressed with the turn around time of the service, we waited with the car and the 2 hour estimation was perfect, exactly what the staff said it would be.

Service

Great customer service form start to finish and always very helpful :)

Service

All went very well

Service

Did not actually have a service from Knights, just help, thank you

Service

Everything was explained and reported on their findings

Service

Any minor issues encountered were sorted smoothly and without fuss.

Service

Good service from Jordan from this dealership.

Service

A professional service.

Service

Again all down to customer service and Ronnie looked after me very well

Service

Very pleased with how the service was conducted.

Service

Work carried out promptly

Service

The service was excellent. Booked in and work completed as stated. Excellent facilities around the workshop to do some work, WiFi, Coffee, despite the Covid risk assessments. Very relaxed environment.

Service

can not be any better

Service

Excellent service as always, especially given the difficult circumstances around the current Covid pandemic.

Service

Completely satisfied. They were able to answer any queries I had immediately and provided me with a complete and through breakdown of what my service entailed.

Service

Professional approach

Service

On time, helpful, explained work clearly

Service

Extremely helpful

Service

Excellent job received .

Service

Smooth process and Technician came out of garage to talk to me and I felt that he wanted me to be satisfied with the service received.

Service

The staff are always helpful and informative

Service

No issues. Everything completed safely with regard to COVID too.

Service

kept me up to date at all times

Service

Explained the work to be carried out, comfortable waiting area with help yourself coffee, job completed in reasonable time and externally cleaned

Service

Excellent service particularly from Amber Mason on reception who always makes you feel welcome.

Service

Safe environment

Service

The very high quality of work was reflected in the behaviour of the car subsequently. Very pleasing

Service

Again it was uncomplicated , seamless and straightforward. We were made to feel very important to the dealership and found the staff, friendly, honest and reliable

Sales

No hassle. No pushy sales, friendly atmosphere

Sales

Mark Graham kept in touch about everything & kept us up to date with the delivery day/times. He was very helpful throughout the process.

Sales

The car was valeted, I was well treated and I was given free de-icer and scraper. I was very happy.

Sales

On the day of collection it went very smoothly.

Sales

As above, kept me informed all the time along the process.

Sales

Prompt and effective sales and handover process. Good communication throughout.

Sales

The gentleman who signed my car over I think his name was mark, was very helpful and informative, he also gave me a call the following day to make sure everything was ok or I had any problems.

Sales

Very quick and easy

Sales

All of the staff at the retailer from sales to after sales are always helpful. One of the reasons I've bought another. Toby especially was great

Sales

becky the sales lady at knights stafford went well beyond what you'd expect to make sure everything went smoothly and kept me informed throughout she is truly a credit to this dealership

Sales

A very professional operation at Knights North Staffs