Latest News & Events

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COVID-19 Statement

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Introducing the new BMW 128ti.

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The BMW 5 Series.

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Pre-order the new BMW iX3 Premier Edition

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BMW Owner's Guide: Maintaining Your BMW.

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The all-new BMW 3 Series Touring

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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Black Friday Sales Event

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The All New BMW X3 Launch

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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How can a BMW Genius help me?

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YOUR PERFECT BMW COULDN’T BE CLOSER.

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BMW M.

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An important message for our customers

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Explore the dealership

Meet the team

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Tony Crolla

Head of Business
  • Years in the industry 38
  • Department BMW
  • Hobbies Spending time with family, Golf.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Jon Williams

New Car Sales Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Toby Mayer

New Car Sales Executive
  • Years in the industry 2
  • Department BMW New
  • Hobbies Football.

Mark Graham

New Car Sales Executive
  • Years in the industry 17
  • Department BMW New
  • Hobbies Motorsport, Travelling

Dan Hunter

New Car Sales Executive
  • Years in the industry 6
  • Department BMW New
  • Hobbies Music

Connar Edwards

Product Genius
  • Years in the industry 1
  • Department BMW New
  • Hobbies Socialising

Antony Hine

Used Car Sales Manager
  • Years in the industry 11
  • Department Used BMW
  • Hobbies Football

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Excellent job received .

Service

Smooth process and Technician came out of garage to talk to me and I felt that he wanted me to be satisfied with the service received.

Service

No issues. Everything completed safely with regard to COVID too.

Service

The staff are always helpful and informative

Service

kept me up to date at all times

Service

Explained the work to be carried out, comfortable waiting area with help yourself coffee, job completed in reasonable time and externally cleaned

Service

Excellent service particularly from Amber Mason on reception who always makes you feel welcome.

Service

Safe environment

Service

The very high quality of work was reflected in the behaviour of the car subsequently. Very pleasing

Service

I told them the issue and my car was booked in straight away no messing and 15 minutes later the job was done.

Service

Very professional and slick

Service

Polite as ever

Service

Overall very good. I also had received excellent help from Jordan Eldergill a couple of weeks beforehand in choosing and signing up to a service plan. With all that in mind it was a very good experience.

Service

The person I dealt with was helpful and well mannered,which is important to me.

Service

Staff are always very attentive and keep you informed. I was able to work remotely in the waiting area which really makes a difference

Service

I was kept informed throughout, and Samantha Machin is a credit to you.

Service

Always very professional and pleasant staff.

Service

Great staff who are knowledgeable, friendly and professional

Service

Jordan Eldergill communicated all through the process

Service

The overall welcome and keeping up to date on progress

Service

Everything completed as scheduled

Service

Service adviser was helpful and knowledgable.

Service

Solved the problem.

Service

Staff very helpful and efficient

Service

Excellent service staff.

Service

All that I can say is that the service was first class from start to finish.

Service

Knights service agent was very efficient and friendly. Satnav successfully updated while car was in for mot and recall. Asked for a satnav update a year ago but abandoned it 'cos the process was very complicated. Work done well + quickly this time

Service

As always the staff are efficient friendly and helpful.

Service

Prompt and very efficient service keeping me informed all the time.

Service

COMPLETED ON TIME AND WASHED

Service

Kept informed throughout the process

Service

Totally satisfied with all aspects of the work that was involved and the way that I was kept informed.

Service

A very professional operation at Knights North Staffs

Sales

This is my second car that I have purchased from Dan Hunter and wouldn't buy from anybody else. Dan makes car buying easy and a pleasurable experience.

Sales

Could not have done anything better

Sales

All done on time at to our convenience.

Sales

Couldn't fault a thing. Even the 'Genius' guy was extremely helpful and friendly.

Sales

We got what we wanted and were well treated throughout

Sales

Very straightforward

Sales

Connor at north staffs bmw was fantastic and very knowledgable.

Sales

Knights BMW have brilliant staff, Aaron Bates and John Williams are a pleasure to deal with so me and my son bought a car each!..

Sales

It's a car what I wanted the adviser Dan H spent time discussing and I'm very happy with my car

Sales

I was very nervous about My wife picking the car up on her own as I was away on business but it went perfectly, thanks to Toby and Connor, My wife was very impressed with the purchase and the hand over, the staff made her feel very special.

Sales

Toby the sales guy was knowledgeable about the car I was after. He was friendly and helpful.

Sales

Good customer service and excellent deal provided

Sales

Everything was explained clearly and it was a very smooth process especially in these Covid days. We even received a video of our car in the showroom prior to collection.

Sales

Was kept informed at all times and a fast response was seen always.